Payments are emerging as one of the biggest growth opportunities in hospitality, and ROH is leading the way. The company has secured $9.2 million in additional funding from Highgate Technology Ventures and Acrew Capital, reinforcing its position as the go-to platform for streamlining hotel transactions and improving efficiency.
With this investment and an expanded strategic partnership with Highgate Hotels, ROH is set to transform payment processes across the industry.
The Shift from Revenue to Efficiency
For years, hotel owners have focused on revenue growth as the key to profitability. However, with rising costs cutting into margins, industry leaders are now prioritising efficiency. Payments are often overlooked, represent a $4 trillion opportunity in hospitality each year.
In an interview with Hotel Management senior editor Esther Hertzfeld, Jess Conroy, CEO and Founder of ROH, explained how optimising payments can significantly improve profitability.
Many hotels still use manual processes, such as keying in credit card numbers, chasing overdue payments, and handling paperwork, which wastes time and resources. ROH’s automated platform eliminates these inefficiencies, allowing hotel staff to focus on delivering outstanding guest experiences rather than assigned tasks.
A Game-Changing Approach
ROH’s technology provides full visibility into the payment lifecycle, reducing errors and enhancing financial control. By automating revenue management decisions, hotels can optimise pricing and inventory with speed and accuracy, maximising revenue potential.
Apo Demirtas, CEO of HotelIQ, praised ROH’s vision: “ROH’s leadership has embraced cutting-edge analytics and payment optimisation, ensuring long-term success for hotels. This partnership is set to deliver remarkable results for the industry.”
With strong investor backing and a commitment to innovation, ROH is redefining hotel payments in hospitality industry.
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