Riviera Villages, a prestigious collection of luxury resorts along the French Riviera, has announced a strategic partnership with D-EDGE Hospitality Solutions to enhance its digital presence and deliver more personalised guest experiences. This collaboration marks a significant milestone in Riviera Villages’ 60-year journey of offering high-end, nature-infused escapes for families and couples seeking authenticity, comfort, and connection.
With three premium resorts, each known for their stunning coastal settings, refined accommodations, and commitment to local culture. Riviera Villages has long been a beacon of excellence in French hospitality. The decision to join forces with D-EDGE reflects the brand’s forward-thinking approach to technology and guest engagement.
As part of the partnership, Riviera Villages will leverage D-EDGE’s comprehensive suite of digital tools to streamline its booking process and increase online visibility. Central to this transformation is the adoption of the D-EDGE CRM, formerly known as LoungeUp, which will allow the resorts to craft seamless, personalised journeys for guests, from initial enquiry through post-stay communication.
“We are incredibly proud to welcome Riviera Villages into the D-EDGE family,” said a spokesperson from D-EDGE. “Their dedication to exceptional hospitality and authentic experiences aligns perfectly with our mission to empower hotels through smart, integrated technology. Together, we’ll ensure every guest feels truly seen, valued, and inspired.”
The CRM platform will enable Riviera Villages to automate and tailor communications across multiple touchpoints, including email, SMS, and in-app messaging. This ensures that guests receive timely, relevant information and offers, while also allowing the resorts to gather valuable insights into preferences and behaviours. The result is a more intuitive, responsive, and emotionally resonant experience for every traveller.
Beyond operational efficiency, the partnership is also expected to support Riviera Villages in strengthening brand loyalty and driving direct bookings, key priorities in an increasingly competitive digital landscape. By reducing reliance on third-party platforms and enhancing their own digital ecosystem, the resorts can maintain greater control over the guest relationship and deliver more value at every stage.
This collaboration underscores a broader trend in the hospitality industry, where luxury brands are embracing technology not just for convenience, but as a means of deepening human connection. Riviera Villages’ investment in D-EDGE’s solutions reflects a commitment to innovation that honours its legacy while preparing for the future.
As Riviera Villages continues to evolve, guests can expect even more immersive, personalised, and memorable stays, whether waking up to the scent of pine and the sound of waves, or discovering the hidden gems of the French Riviera through curated local experiences.
A New Chapter in Riviera Hospitality
The collaboration with D-EDGE Hospitality Solutions is not just about systems, it’s about storytelling, service, and the art of making every moment matter.
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