RIU Hotels & Resorts has taken a significant step in enhancing its digital presence with the launch of its completely revamped website and an innovative mobile app. Designed to offer an exceptional user experience, these upgrades strengthen RIU’s commitment to excellent customer service while embracing the needs of an increasingly digital world.
The new RIU website introduces a visually striking and user-friendly design, built using the atomic design methodology. Packed with high-resolution images and videos, the platform captures the unique essence of each destination, inspiring users as they explore RIU’s offerings. Informative yet emotive content complements the visuals, creating a seamless browsing experience that not only informs but connects with guests on a personal level.
From a technological perspective, the website is a game-changer. Developed using advanced systems like microservices architecture and a new content management system, it ensures faster, more reliable, and personalised interactions. Fully integrated with RIU’s hotel management system, the platform provides real-time updates on room availability, pricing, and bookings, making the process as smooth and efficient as possible.
The revamped site also highlights RIU’s latest offerings, including the Elite Club service and the vibrant RIU Party section, where users can book VIP spots for exclusive events. A newly added experiences section helps guests find their ideal hotel based on personal preferences, while the RIU Class loyalty programme has been revamped for easier access, now featuring login options via Google and Facebook.
On the mobile front, the updated RIU app serves as a versatile tool for managing bookings, accessing special offers, and enhancing the guest experience both before and during their stay. Guests can use the app to check in, reserve a table at a restaurant, book spa appointments, contact reception, or browse the entertainment schedule. The app has been redesigned with a fresh visual appeal, mirroring the website’s style, and introduces an intuitive booking process tailored for both Android and iOS devices.
The previous version of the app achieved remarkable success, with 2.5 million downloads and a 4.8-star rating on the Apple Store. RIU aims to maintain these high standards with the updated version, which offers an inspiring hotels and destinations section and even greater emphasis on the RIU Class loyalty programme.
Speaking about the launch, RIU Hotels & Resorts expressed its ambition to meet the evolving expectations of modern travellers. By investing in advanced technology and user-centric designs, the chain is poised to deliver an unparalleled digital and on-property experience. This latest initiative cements RIU’s position as a forward-thinking brand, ready to tackle future challenges in digital engagement and ensure meaningful connections with its guests.
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