RateGain Travel Technologies Limited, a global leader in AI-driven software for the travel and hospitality sector, has officially launched SoHo: Social for Hospitality. This marks the rebranding of BCV, now redesigned to help hotels turn social media into a powerful revenue-generating tool in today’s guest-led travel landscape.
Responding to Changing Traveller Behaviour
For over ten years, BCV supported hotels through a brand-focused approach. But travel habits have changed. Guests now follow their own paths, often influenced by online content and creators. According to WTM research:
- 62% of travellers base booking decisions on online content
- 72% are swayed by influencer posts
SoHo addresses this shift by combining advanced AI with expert services, bringing together content creation, publishing, engagement, reputation management, influencer marketing, and performance tracking into one streamlined platform.
Built for Hospitality, Powered by AI
SoHo is built specifically for the hospitality industry. It helps hotels use social media not just for visibility, but as a key driver of bookings. Today’s guest journey is no longer straightforward, travellers move between social media, search engines, and comparison sites. Social media sparks interest and builds trust, while search and metasearch offer deeper insights. Together, these channels shape a hotel’s reputation and impact revenue.
Turning Scrolls into Bookings
“As hotels move away from brand-led marketing to guest-led experiences, social media has become the centre of influence,” said Carla Shaw, General Manager of SoHo at RateGain. “Guests now discover, validate, and decide, all in one scroll. SoHo helps hotels turn that scroll into trust, and trust into bookings.”
Data-Driven Decisions for Hoteliers
Bhanu Chopra, Founder and Managing Director of RateGain, added: “SoHo isn’t just another social tool. It’s the only solution built for hospitality that uses the world’s richest travel data and AI to make every guest interaction count. Social media is now where trust is built and decisions are made, and SoHo gives hotels the tools to turn those moments into measurable results.”
More Than a Rebrand
This launch is more than a name change. It reflects the evolving role of social media in hospitality and RateGain’s commitment to helping hotels succeed in a world where social proof drives revenue. SoHo will continue to grow, adding new features to connect every stage of the guest journey with clarity and impact.
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