Radisson Hotel Group has marked a historic year in 2024, adding nearly 40,000 keys to its global brand portfolio and achieving significant milestones in its expansion strategy. The group reaffirmed its leadership in the hospitality industry, with Radisson Blu maintaining its position as the top upper-upscale brand in Europe for the 13th consecutive year. Additionally, the group solidified its status as the leading player in the upscale resort segment across EMEA.
Resilient Growth Amid Global Challenges
“Despite global geopolitical shifts in 2024, we had a successful year thanks to our relentless efforts to serve our two key customers: the guest and the owner,” said Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group. “In 2025, we will continue creating more possibilities and opportunities for all our stakeholders by building on existing segments and partnerships while exploring new business avenues. We are grateful to our owners, partners, shareholders, and dedicated teams, whose trust and support enable our joint success.”
Expansion Across Premier Destinations
Radisson Collection, the group’s luxury brand, experienced remarkable growth, nearing 70 hotels worldwide. Key developments in 2024 included the signing of its first properties in Paris and Madrid, a third location in Riyadh, and flagship openings in Rome (Italy) and Srinagar (India). The Paris Radisson Collection hotel is situated in a historic Haussman building near the Louvre, while the Madrid property is set in the iconic Generali building on Alcala Street.
Innovative Art’otel Openings and Radisson Blu Expansion
In collaboration with PPHE Hotel Group, Radisson Hotel Group launched art’otel London Hoxton in May, blending contemporary art by Signature Artist DFace with cutting-edge design. The group will further expand the brand with the debut of an art’otel property in Rome in early 2025.
Radisson Blu continued its impressive momentum, adding over 20 properties across EMEA and APAC. Notable openings included a landmark hotel in Casablanca’s financial district and a flagship property in Conakry, Guinea, marking a major step in the group’s West African expansion.
Radisson RED and Radisson Individuals Strengthen Global Reach
Radisson RED debuted in multiple key markets, including Danang (Vietnam), Berlin (Germany), Auckland (New Zealand), Vientiane (Laos), and Abuja (Nigeria). Highlights included the brand’s first hotel in Ireland, Radisson RED Galway, and Radisson RED Phuket Patong Beach in Thailand, featuring its own in-house RED radio station.
Meanwhile, Radisson Individuals has emerged as one of the fastest-growing brands in APAC, with nearly 15 new properties added in 2024, including in Udaipur and South Delhi (India). The brand also expanded in EMEA, adding hotels in Oman, Sardinia, Turkey, France, and the UK, including properties in Surrey and Bolton, where the hotel is integrated with the Bolton Wanderers Football Club stadium.
Rebranding and Expansion of Prize by Radisson
Towards the end of 2024, Radisson Hotel Group rebranded its midscale lifestyle brand, prizeotel, to Prize by Radisson, reinforcing its growth strategy. New signings under the rebranded name include hotels in Gdansk (Poland) and Berlin (Germany), further strengthening its footprint in Europe.
Looking Ahead to 2025
As Radisson Hotel Group enters 2025, it remains committed to strategic expansion with the right brand and solutions tailored for each market. With a strong foundation built on innovation and guest-centric hospitality, the group aims to create more opportunities for owners, partners, and guests, driving continued success in the years to come.
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