Paris-based hospitality AI SuperApp Quicktext has announced a renewed partnership with Berlin-based GIATA, a leader in content and technology solutions for the travel industry. Together, the two companies aim to reshape the future of artificial intelligence in hospitality through robust data management solutions.
Quicktext’s AI virtual assistant, Velma, powered by Q-Brain+, is the central focus of this collaboration. By combining traditional conversational AI with generative AI, Velma is equipped to provide hotels with advanced tools to optimise sales, marketing, and data structuring. The new partnership strengthens Velma’s capabilities, integrating tools like Q-Sales, Q-SEO, Q-Dynamic, and Q-Data, along with a dedicated business intelligence module, Q-BI.
Cristian Boiangiu, Director of Hospitality Solutions at GIATA, underscores the industry’s growing need for reliable data to fuel AI advancements. “As the AI industry advances, one of the key challenges we’ve identified in hospitality is ensuring these systems are built on accurate, comprehensive, and reliable data. Without such data, AI cannot meet the evolving expectations of today’s travellers. We are excited to partner with Quicktext in shaping next-generation AI solutions that deliver the precision and trust travellers deserve.”
Velma’s new data infrastructure requires hotels to manage up to 3,000 data points for seamless service delivery across AI touch points-ranging from in-lobby assistance to mobile device interactions. Daniel C. Doppler, CEO of Quicktext, envisions a future where AI seamlessly meets guest expectations, both online and in person. “Managing the collection, processing, updating, and distribution of such a vast amount of information requires highly advanced and structured procedures, surpassing anything previously achieved. That’s why, in collaboration with GIATA, we’ve created the ultimate hotel data system, serving as the foundation for all AI advancements in hospitality.”
With this strengthened alliance, Quicktext and GIATA are setting a new benchmark in the AI-powered hospitality space, working together to redefine data standards and deliver exceptional, responsive guest experiences.
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