Profitroom, the award-winning hotel booking and marketing platform, has partnered with IDeaS Revenue Solutions, the global leader in AI-powered revenue management software. This integration marks a significant step in making sophisticated revenue strategies accessible to independent hotels, resorts, and pub groups, once considered the exclusive domain of large chains.
Why This Partnership Matters
In today’s competitive hospitality market, hoteliers face mounting pressure to do more with less. Rising operational costs, evolving guest expectations, and fluctuating demand patterns require smarter, faster decision-making. The Profitroom–IDeaS integration delivers just that: a seamless, automated system that empowers hoteliers to optimise pricing, inventory, and distribution in real time.
“There’s a perception that advanced revenue tech is only for the big players, and that’s demonstrably false,” said Michael McCartan, Area Vice President, EMEA at IDeaS. “This partnership helps level the playing field, giving independent hoteliers access to the same tools global brands rely on.”
How It Works
At the heart of this integration is IDeaS G3 Revenue Management System, powered by SAS High Performance Analytics. It analyses granular data, such as booking pace, market trends, and guest segmentation to automate pricing, restrictions, and overbooking decisions at the room-type and rate-code level.
Combined with Profitroom’s high-converting booking engine, hoteliers can now:
- Automate pricing decisions to save time and reduce manual workload
- Optimise revenue across all room types and hotel categories
- Maximise occupancy and RevPAR through dynamic forecasting and inventory control
- Boost direct bookings with Profitroom’s guest-centric platform
- Enhance productivity with real-time insights and frictionless integration
Levelling the Playing Field
This partnership is especially impactful for smaller properties and regional groups that have historically lacked access to enterprise-grade revenue tools. As Patryk Luszcz, UK Regional Director at Profitroom, explains: “With the added weight of National Insurance hikes and employment law changes, hoteliers are having to do even more with less. This integration is part of our mission to bring industry-leading tech to the entire hospitality market.
The Bigger Picture
Beyond automation and efficiency, this collaboration signals a shift in how revenue management is perceived and deployed. It’s no longer a luxury, it’s a necessity. By embedding advanced analytics into everyday operations, hoteliers can make smarter decisions, respond to market shifts with agility, and ultimately deliver better guest experiences.
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