Profitroom, the award-winning hotel booking and marketing platform, has announced a strategic integration with IDeaS, the global leader in revenue management software. The partnership combines Profitroom’s high-converting booking engine with IDeaS’ G3 Revenue Management System, offering hoteliers a powerful toolkit to optimise pricing, boost direct bookings, and streamline operations.
Democratising Revenue Management
Historically seen as a luxury reserved for large hotel chains, sophisticated revenue management is now accessible to properties of all sizes. The integration allows hoteliers to automate rate and inventory decisions using AI-powered forecasting, helping them respond to real-time demand with confidence.
“There’s a perception that advanced revenue tech is only for the big players, and that’s demonstrably false,” said Michael McCartan, Area Vice President, EMEA at IDeaS. “This partnership helps level the playing field, giving independent hoteliers access to the same tools global brands rely on”.
A Seamless, Data-Driven Ecosystem
The collaboration enables hoteliers to:
- Increase RevPAR through accurate forecasting and dynamic pricing
- Optimise business mix by identifying and prioritising high-value segments
- Enhance productivity with automated data analysis and inventory controls
- Boost direct bookings via Profitroom’s guest-centric platform
- Make smarter decisions with real-time insights and frictionless integration
“With rising costs and limited resources, hoteliers need to do more with less,” said Patryk Luszcz, UK Regional Director at Profitroom. “This integration empowers them to run smarter, more profitable businesses while focusing on what they do best, delivering great guest experiences”.
Powered by SAS Analytics
At the core of IDeaS G3 RMS is SAS High Performance Analytics, which transforms granular data into actionable insights. The system automates pricing, restrictions, and overbooking decisions at the room type and rate code level, helping hoteliers maximise revenue across all segments.
This partnership marks a significant step in modernising hospitality operations, making advanced revenue strategies more accessible, efficient, and impactful.
Subscribe to our newsletter below