Premier Inn Middle East, one of the region’s most trusted mid-market hotel brands, has partnered with FLYR to transform its revenue management strategy across 11 properties in Dubai, Abu Dhabi, and Qatar. Known for delivering consistent comfort and exceptional value, the brand is now embracing advanced technology to drive smarter pricing and operational ability.
Redefining Revenue Strategy
At the heart of this transformation is Nadia Purkayassta, Regional Head of Revenue Management, who leads a lean, centralised commercial team focused on efficiency and adaptability. “We wanted a system that works for us, rather than us working for the system,” Nadia explained, highlighting the need for a platform that reduces manual intervention while delivering science-backed recommendations.
After an extensive search, FLYR emerged as the ideal partner. Its transparent approach to pricing and forecasting, combined with deep-dive discovery sessions and real-world scenario testing, gave Premier Inn Middle East the confidence to move forward. “FLYR’s openness and proactive support made them stand out,” Nadia said.
Seamless Integration for Maximum Outputs
The onboarding process was seamless, with weekly implementation calls and on-property training ensuring smooth adoption. The platform’s intuitive interface, minimal input requirements, and reliable pricing recommendations quickly proved its value. One standout feature is FLYR’s ability to price rooms individually based on demand, a capability that surprised even seasoned operations staff when higher-priced smoking rooms were booked at peak rates.
Looking ahead, Premier Inn Middle East plans to leverage FLYR’s forecasting and business intelligence tools to further streamline processes and enhance decision-making. With expansion into new markets on the horizon, the partnership is poised to support both rapid ramp-ups and long-term performance.
Eduard Jimenez, Regional Commercial Director, summed up the impact: “FLYR’s data-driven RMS empowers our teams to focus on strategy and drive revenue growth. As we expand, FLYR will be a key partner in ensuring the successful launch and strong performance of our properties.”
Premier Inn Middle East’s embrace of AI-powered revenue management signals a bold step forward in hospitality innovation, where smart science meets smart strategy.
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