Plusgrade, a global leader in ancillary revenue solutions, has announced its acquisition of Oaky, the award-winning upselling platform recognised as the Best Upselling Software for five consecutive years. This strategic move unites two trusted names in hospitality technology, creating a single, powerful upsell experience for hotels and their guests.
The acquisition marks a major milestone in Plusgrade’s mission to deliver results-driven solutions across the entire guest journey, from pre-arrival offers to on-property upgrades and beyond. By combining Oaky’s proven upselling capabilities with Plusgrade’s global infrastructure, the new unified platform will help hospitality partners unlock greater revenue while enhancing guest satisfaction.
“Oaky has been awarded as the Best Upselling Software for five consecutive years. Now, the leader in hospitality upsell will be powered by a global leader in ancillary revenue,” said Ken Harris, Founder and CEO of Plusgrade. “We are thrilled to welcome Oaky’s partners and create a premier portfolio of hotel and resort clients. This vast network will allow us to deliver even more value and innovation as we accelerate our shared success.”
Erik Tengen, Co-founder and CEO of Oaky, added: “Oaky has built a reputation for helping hotels create upselling experiences that guests genuinely appreciate. Joining forces with Plusgrade allows us to merge the best of both platforms and set a new standard for innovation and revenue generation in hospitality.”
Lars Jonker, Co-founder of Oaky, echoed the sentiment: “We’re proud to have found a strong new home with Plusgrade. This is an exciting new chapter for both teams, united by a shared vision for growth and excellence.”
As part of the acquisition, Erik Tengen will take on the role of President, Hospitality Upsell at Plusgrade, bringing his deep industry expertise and leadership to the newly expanded team.
With this acquisition, Plusgrade strengthens its position as a global ancillary revenue powerhouse, supporting thousands of hotel properties and hundreds of travel partners worldwide. The combined platform is expected to generate billions in new revenue opportunities while redefining the guest experience for millions of travellers across the globe.
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