PKFARE, a global travel product aggregator, has announced a strategic partnership with Archipelago, Southeast Asia’s largest privately owned hotel management group. This alliance aims to enhance direct-contract hotel distribution, ensuring greater inventory reliability for PKFARE’s partners while helping Archipelago scale its global presence.
Expanding Reach Across Key Markets
Archipelago, known for its strong Southeast Asian footprint, is rapidly expanding into Europe, the Americas, and the Middle East. Through PKFARE’s network of OTAs, wholesalers, airlines, and travel platforms, this partnership will help Archipelago’s properties gain global visibility.
Industry Leaders on the Partnership
John Flood, CEO of Archipelago, shared: “This collaboration allows us to leverage PKFARE’s global travel platform, strengthening our reach and delivering enhanced value to guests and partners.”
Chris Legaspi, Chief Commercial Officer of Archipelago, added: “PKFARE optimises our distribution strategy, ensuring travellers worldwide experience greater efficiency and choice.”
Driving Innovation in Direct Hotel Contracts
PKFARE continues to grow its direct-contract strategy, having partnered with major hotel groups across Southeast Asia and beyond, including Chroma Hospitality, Ormond Group, Vinpearl Hotels & Resorts, Cross Hotels & Resorts, and Tolani Hotels.
With a 326% increase in direct-contract hotel bookings year-over-year, PKFARE is committed to:
- Seamless connectivity between suppliers and buyers.
- Real-time inventory access for enhanced efficiency.
- Competitive pricing, making global hotel distribution more accessible.
This partnership marks another milestone in PKFARE’s mission to transform hotel distribution, reinforcing its commitment to innovation and global hospitality growth.
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