Hospitality tech provider Paraty Tech has announced a new partnership with Userguest, an AI-driven platform designed to boost direct hotel bookings through real-time user behaviour analysis and personalised incentives. The integration marks a major step forward in Paraty Tech’s mission to enhance its technology ecosystem and empower hoteliers with smarter tools for conversion and profitability.
“Integrating with Userguest is exactly the kind of agile, value-adding solution our clients need,” said Daniel Romero, Director of Strategic Partnerships & Communications at Paraty Tech. “It’s a proven tool that can make a real difference to the performance of a hotel’s official website.”
AI That Converts
Userguest uses advanced algorithms to analyse visitor behaviour on hotel websites, delivering tailored messages and offers based on factors such as location, interests, and inventory. The result:
- +30% increase in direct bookings
- Smart notifications and personalised messaging
- Fast setup with no complex development
- Intuitive dashboard with exclusive metrics
- Automated occupancy boosts and inventory optimisation
- Dedicated account managers for hands-off implementation
“We’re committed to helping hotels drive more direct bookings without adding operational complexity,” said Hicham Benyebdri, Founder of Userguest. “This partnership allows us to extend our smart conversion solution to more properties looking to reduce OTA reliance.”
A Smarter, Connected Ecosystem
The collaboration reflects both companies’ commitment to building a flexible, connected, and ever-evolving hospitality tech ecosystem. By combining Paraty Tech’s booking engine and revenue tools with Userguest’s AI personalisation, hotels can now deliver more relevant user experiences and maximise direct channel performance with minimal effort.
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