Paradores, Spain’s renowned chain of luxury hotels, has renewed its partnership with Shiji ReviewPro, reaffirming its commitment to guest satisfaction and operational excellence. Since 2016, Paradores has relied on Shiji ReviewPro’s Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS) to gather and act on real-time feedback, driving meaningful improvements across its properties.
The collaboration aligns seamlessly with Paradores’ broader strategic priorities, which focus on digital innovation and sustainability as cornerstones of future growth. Following a record-breaking year in 2023, with €328 million in revenue and €25 million in profit, Paradores is leveraging advanced tools like Shiji ReviewPro to maintain its leadership in the Spanish hospitality sector.
Paradores’ focus on guest-centric strategies has paid off. In 2023, the chain achieved an impressive Net Promoter Score (NPS) of 66.2%, nearly doubling the industry average of 36%. Occupancy rates also reached an enviable 71%, reflecting the enduring appeal of Paradores’ blend of cultural heritage, luxury, and modern service.
By combining digital innovation with a rich heritage, Paradores has positioned itself as a leader in the Spanish hospitality market. With Shiji ReviewPro’s advanced ORM and GSS tools, the chain can monitor guest sentiment, address issues promptly, and identify trends that drive operational improvements.
Sustainability and Growth
Paradores’ strategic vision also emphasises sustainability as a key driver of growth. By integrating guest-centric digital solutions with eco-friendly practices, the chain continues to set the standard for excellence in Spanish hospitality.
Looking Ahead
As Paradores builds on its record-setting achievements, its focus on leveraging digital tools, prioritising sustainability, and enhancing the guest experience ensures its reputation as one of Spain’s most admired hotel brands remains unshakable. By renewing its partnership with Shiji ReviewPro, Paradores underscores its commitment to excellence, ready to embrace the opportunities and challenges of the future.
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