NUMA Group has announced the launch of its new premium lifestyle brand, Native by NUMA, following its strategic combination with Native Places. This marks a significant evolution in NUMA’s mission to reshape the travel experience across the continent, blending boutique charm with cutting-edge technology.
A Multi-Brand Powerhouse Emerges
With this launch, NUMA Group positions itself as a multi-brand hospitality leader, catering to a diverse spectrum of travellers, from tech-savvy explorers to those who are seeking immersive, design-led stays. Native by NUMA will serve as the group’s premium offering, characterised by locally inspired aesthetics, high-touch service, and a deeply personal guest experience.
Tech Meets Touch
At the heart of the brand lies NUMA’s proprietary AI-driven platform, which powers operational efficiency, scalability, and consistently high guest satisfaction. This digital backbone enables seamless service delivery while preserving the warmth and authenticity of boutique hospitality.
Pan-European Expansion on the Horizon
The group has ambitious plans to expand Native by NUMA across key European cities, with target markets including Rome, Paris, Zurich, Madrid, Barcelona, Nice, Naples, Dublin, Athens, and Vienna. The first location has already been secured in Spain, signalling swift momentum behind the brand’s rollout.
A Magnet for Institutional Investment
Designed with institutional real estate investors in mind, Native by NUMA offers high-performing, design-led hospitality assets that align with modern traveller expectations and long-term investment strategies.
A Vision for the Future
Olivia Immesi, a key voice behind the brand’s vision, encapsulates the ethos of Native by NUMA: “We’re merging authentic human connection with the power of technology, creating a new category of digital hospitality that’s efficient, emotional, and experiential.”
Christian Gaiser, CEO of NUMA Group SE, announced the launch of Native by Numa, a premium brand that blends high-touch service and authentic experiences with NUMA’s proprietary tech platform. Designed to unlock the potential of unique European properties, it offers unforgettable stays and optimised assets for real estate partners, starting with its first location in Spain.
As NUMA Group embarks on this exciting new chapter, Native by NUMA promises to set a new benchmark for premium hospitality in Europe, where innovation meets intimacy, and every stay tells a story.
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