Novotel is continuing its global brand expansion with a series of new hotel openings across Europe, including Spain, France, Germany, Malta, and Croatia, set to debut later this year.
Founded in 1967, Novotel pioneered the concept of affordable comfort, catering to families and business travellers with quality hotel innovations. Over the years, Novotel has evolved into a globally recognised brand, boasting 600 hotels in over 60 countries, with an additional 180+ hotels in the pipeline. The brand is dedicated to providing a balanced life for both business travellers and families, with flexible workspaces for productivity and relaxed shared areas for quality moments with loved ones. Every aspect of Novotel is designed to leave guests feeling refreshed and revitalised.
With over 300 properties in 24 countries across Europe, the latest additions demonstrate the brand’s solid growth trajectory on the continent.
Philippe Bijaoui, Chief Development Officer for Europe & North Africa Premium, Midscale, Economy, stated, “Novotel’s strategic expansion across Europe underscores our commitment to the brand’s growth and innovation. Our strategy centres on offering versatile spaces that seamlessly integrate business and leisure, enabling guests to relax, connect, and focus on what matters. As we grow, Novotel remains dedicated to shaping the future of travel with a balanced, experience-led approach that resonates with modern travellers.”
Recent openings in Europe include:
– Novotel Valencia Lavant (Spain): Centrally located in Valencia, near the iconic Palacio de Congresos, this newly opened hotel features 370 elegant rooms and sophisticated interiors designed by the internationally renowned Sundukovy Sisters. The property boasts an impressive two-level rooftop pool bar and terrace. Guests and locals can enjoy a refined culinary experience at Papúa Valencia, the hotel’s on-site restaurant offering both local and international delicacies. Business travellers will benefit from extensive coworking spaces and eight versatile meeting rooms.
– Novotel Malta Sliema (Malta): Marking Novotel’s debut in Malta, this waterfront hotel is set to welcome its first guests during the summer. Located within easy reach of Valletta, it will offer 293 contemporary rooms, a panoramic rooftop pool, and a spacious bar and terrace perfect for soaking up the sun.
The property will also feature a modern wellness centre with a heated indoor pool, gym, sauna, treatment rooms, and a jacuzzi. Business travellers will have access to the hotel’s conference facilities and versatile meeting rooms tailored for corporate events.
– Novotel Zagreb (Croatia): Scheduled to open in May, this 170-room hotel will mark the brand’s entry into Croatia. Designed with balance and relaxation in mind, Novotel Zagreb will offer a spacious wellness centre with a fitness area, hammam, and sauna, along with a garden and terrace for enjoying scenic views of the capital.
Business guests will benefit from 700 sqm of state-of-the-art conference space, suitable for various events from large conferences to intimate gatherings. Conveniently located just 20 minutes from Franjo Tuđman International Airport, the hotel will serve as an ideal gateway to Zagreb.
– Novotel Hamburg HafenCity (Germany): Situated in the vibrant HafenCity district, minutes from local attractions and shopping areas, this flagship hotel will provide an ideal base for exploring Hamburg’s landmarks, including Speicherstadt, the Elbphilharmonie, the Kontorhaus district, and the famous Reeperbahn.
The hotel will offer 163 stylish rooms with modern design and elevated amenities for guest comfort. Guests and locals can enjoy traditional menus and a selection of local beers at the on-site Nova restaurant and bar. Novotel Hamburg HafenCity is expected to open later this year, joining the 26 Novotel properties already operating in Germany.
– Novotel Paris La Défense Nanterre (France): Adding the dynamic district of La Défense to its map in the French capital, this 170-room hotel will feature elegant and contemporary interiors, as well as a trendy restaurant and bar. With over 4,000 sq. ft. of meeting spaces and easy access to central Paris, the property is positioned to become a key spot for events in the area. The hotel will welcome its first guests during the summer.
Novotel hotels in Europe and around the world are part of ALL, the all-in-one loyalty programme and booking platform, offering members exclusive rewards, services, and unforgettable experiences.
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