Novotel and Paris Saint-Germain (PSG) have introduced an exciting concept called the Novotel Legendary Rooms. This initiative blends the passion for football with Novotel’s renowned hospitality, creating immersive experiences celebrating PSG’s iconic players. These specially designed hotel rooms, available at flagship Novotel locations globally, pay tribute to football legends through custom designs, digital interactions, and memorabilia.
Each Legendary Room is uniquely made to honour a PSG legend. Guests are treated to interactive digital features, exclusive interviews, and behind-the-scenes content, offering a personal connection to the players’ careers and lives. A QR code on the guest’s keycard provides access to a dedicated webpage that enhances their stay with exclusive content. Younger guests can enjoy special kid-friendly materials that connect them with the legends using references to current PSG stars.
The initiative reflects Novotel’s goal of combining passion and comfort. Jean-Yves Minet, Global Brand President of Novotel, said that these rooms offer not just a stay but a chance to immerse in the legacy of football heroes. Nicola Ibbetson, PSG’s Global Partnerships Director, highlighted how the project brings fans closer to the game and preserves the legacy of their favorite players.
The Legendary Rooms will gradually launch across the globe, with locations kept secret to build excitement. Social media clues will engage fans in guessing the next destinations and players being honored. The first Legendary Room, dedicated to Javier Pastore, opened on 20th March 2025 in Novotel Jakarta Cikini, Indonesia. Pastore, known for his elegance and creativity on the pitch, played a key role in PSG’s success during his time with the club.
These rooms are exclusively available for booking offering football fans a unique chance to step into the world of their PSG heroes. More launches are expected in the coming months across exciting destinations.
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