NOVO Esports has announced a strategic partnership with Radisson Hotels ahead of its participation in the Esports World Cup (EWC) in Riyadh, taking place from August 5 to 10. The collaboration marks a significant step in Radisson’s growing commitment to the esports industry and positions NOVO Esports for a high-performance showing at one of the world’s largest gaming tournaments.
Hospitality Meets High Performance
As part of the partnership, Radisson Hotels will serve as the official accommodation partner for NOVO Esports during the EWC, hosting the team and support staff in one of its Esports Ready properties in Riyadh. These specially designed hotels offer gaming and streaming-ready rooms, high-speed internet with 500/500 Mbps symmetric connectivity, and dedicated setups tailored to the needs of professional players.
“The high-stakes world of esports means every second counts, and every detail matters,” said Angela Graun, VP of Sales Operations at Radisson Hotel Group. “With Esports Ready by Radisson Hotels, we’re helping teams like NOVO overcome logistical hurdles and focus on what matters most, performance and preparation.”
Brand Visibility and Content Innovation
The partnership goes beyond accommodation. Radisson Hotels will also feature its branding on NOVO’s official Warzone team jerseys, offering shared visibility on the global esports stage. Additionally, the collaboration includes the creation of exclusive behind-the-scenes content, filmed locally in Riyadh, giving fans an authentic look into NOVO’s journey at the tournament.
This content initiative aligns with Radisson’s broader strategy to become a go-to hospitality brand for esports, offering tailored solutions for teams, organisers, and fans alike. With over 100 Esports Ready properties worldwide, Radisson is the first major hotel group to invest deeply in the infrastructure and lifestyle needs of competitive gaming.
A Vision for the Future of Esports Hospitality
NOVO Esports views the partnership as a reflection of its long-term vision: building meaningful relationships with brands that understand and support the competitive future of gaming.
“This collaboration isn’t just about logistics, it’s about shared ambition,” said a NOVO Esports spokesperson. “Radisson Hotels is making a concrete investment in esports, and we’re proud to partner with a brand that truly believes in the potential of this industry.”
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