In a move set to enhance its international presence, Newmark, a premier luxury hotel management company, has announced a strategic partnership with Sabre Hospitality, a division of global travel technology leader Sabre Corporation. The agreement will see Newmark’s hotel portfolio distributed through Sabre Hospitality’s Global Distribution System (GDS), strengthening its digital footprint and making its properties more accessible to travellers worldwide.
At the heart of this collaboration is Sabre’s SynXis Central Reservation System (CRS), which will enable Newmark to manage and distribute room inventory more efficiently. The integration is expected to streamline the booking process, extend Newmark’s reach across Sabre’s global network of 425,000+ travel agents, and ultimately drive revenue growth.
Neil Markovitz, CEO of Newmark, expressed enthusiasm about the partnership, calling it a pivotal step in the company’s digital transformation. “We are thrilled to partner with Sabre Hospitality and tap into a vast global network. This collaboration is more than just about technology-it’s about building a foundation for future growth. By leveraging Sabre’s advanced solutions, we can enhance operational efficiency, improve guest experience, and ensure our unique collection of hotels and game reserves is accessible to travellers worldwide.”
Newmark’s luxury portfolio spans South Africa, Mauritius, Zanzibar, Tanzania, Uganda, and Nigeria, with standout properties including boutique hotels in Cape Town’s V&A Waterfront, city hotels in Sandton, Johannesburg, and exclusive game reserves in Emanzana, Timbavati, Waterberg, and the Karoo.
Frank Trampert, Senior Vice President & Global Managing Director Commercial at Sabre Hospitality, highlighted the value of this partnership in delivering seamless hotel distribution. “This collaboration with Newmark underscores the critical role of GDS in expanding a hotel’s global visibility. By providing breadth and depth of content across multiple channels, we help our partners increase guest satisfaction and drive business growth. We look forward to supporting Newmark in their journey to redefine luxury hospitality across Africa.”
With this strategic alliance, Newmark is not just enhancing its digital presence but also strengthening its position as a leader in African luxury hospitality-ensuring that its world-class hotels and reserves remain a preferred choice for travellers seeking exceptional experiences.
Subscribe to our newsletter below