Naumi Hotels, the Singapore-based boutique hotel group, has announced a new partnership with global hotel technology company Cendyn as it prepares for a brand refresh and international expansion. The collaboration includes a new website, updated visuals, and a promotional campaign designed to showcase Naumi’s signature design-led style and personalised guest experience.
With seven hotels across Singapore, New Zealand, and Australia, Naumi is set to grow its presence in new markets throughout 2025. The brand’s new digital platform, powered by Cendyn Web services, will allow Naumi to create a more immersive online experience that reflects the character and creativity of its hotels.
Bringing the Naumi Experience Online
The new website will feature tailored content, offers, and imagery based on guest preferences, using data from bookings and previous stays. This will help Naumi deliver a more personalised experience and encourage more direct bookings.
“We’ve reached a point where our digital presence must match the quality of our guest experience,” said Paul Stocker, Group COO of Naumi Hotels. “Cendyn’s design and technology give us the flexibility to grow while keeping control of our content and maintaining our bold brand identity.”
Supporting Growth with Smart Technology
Cendyn’s platform allows each Naumi property to update its own menus, promotions, and operating hours, while the central team can review and publish changes. This streamlined approach supports collaboration across the group and ensures consistency in brand messaging.
“Naumi Hotels now has the tools to showcase its unique style and guest experience online,” said Rick Posey, Senior Director at Cendyn. “The platform will help drive direct bookings and deliver personalised offers throughout the guest journey.”
The partnership between Naumi Hotels and Cendyn marks a pivotal moment in the brand’s evolution combining with personalised service with cutting-edge digital tools to create a seamless experience from first click to final checkout. As Naumi prepares to expand into new markets, this investment ensures the brand’s online presence is as immersive and memorable as the stays it offers, setting the stage for a new chapter of global growth rooted in identity, innovation, and genuine hospitality.
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