Minor Hotels has announced the upcoming addition of NH Collection Alagna Mirtillo Rosso to its prestigious NH Collection Hotels & Resorts brand. Nestled in the breathtaking Pennine Alps, this four-star gem is set to open its doors in March 2025 following an extensive renovation.
Located in the picturesque town of Alagna Valsesia, at the base of Monte Rosa, the property is tailored to accommodate all types of travellers but stands out as a haven for families and ski enthusiasts. Just minutes from the Alagna cable car, the hotel provides easy access to the Monte Rosa Ski area. This interconnected ski paradise spans three valleys-Valsesia, Gressoney, and Champoluc-offering 150 kilometres of pristine slopes straddling Piedmont and the Aosta Valley.
The NH Collection Alagna Mirtillo Rosso boasts 56 thoughtfully designed guest rooms and a state-of-the-art wellness center. Guests can unwind in a sprawling 300-square-meter adult-only spa featuring indoor and outdoor pools, a salt flotation pool, a whirlpool, two saunas, a Turkish bath, experiential showers, and treatment rooms. Families can enjoy their own dedicated 400-square-meter wellness space, complete with pools and amenities for all ages. A scenic garden with a children’s play area and sun loungers rounds out the offerings.
Lara Ponti, owner of the existing Hotel Mirtillo Rosso, expressed her enthusiasm about the partnership: “The collaboration with Minor Hotels is a tremendous opportunity for Mirtillo Rosso, our team, and the entire Valsesia region. Joining such a prominent international group recognises the value and beauty of Monte Rosa. Together, we are committed to sustainable business practices, valuing people and respecting the environment.”
Dillip Rajakarier, CEO of Minor Hotels, echoed this sentiment: “We are thrilled to welcome this extraordinary property in the heart of the Alps to our portfolio. Italy is a key destination for Minor Hotels, and this addition underscores our commitment to the region.”
The move strengthens the NH Collection brand, which marks its tenth anniversary this year. The brand already has a strong presence in Italy, with 17 hotels in cities such as Rome, Milan, Venice, and Florence. The addition of NH Collection Alagna Mirtillo Rosso expands its reach into the Piedmont region, complementing properties in Turin like NH Collection Torino Piazza Carlina and NH Collection Torino Santo Stefano.
With 60 properties across Italy under various brands, including Anantara, Tivoli, Avani, NH Collection, nhow, and NH, Minor Hotels continues to reinforce its position as a leader in the global hospitality industry.
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