In a move set to reshape the future of hotel technology, Mews, a global player in hospitality solutions, has acquired Atomize, a cutting-edge Revenue Management Software (RMS) provider headquartered in Sweden. The acquisition underscores Mews’ commitment to equipping hoteliers with innovative tools to optimise operations and maximise revenue.
Atomize, founded in 2016 by Leif Jägerbrand, has become a favorite among forward-thinking hoteliers, transforming complex market data into actionable insights. With its smart algorithms and real-time dynamic pricing capabilities, Atomize helps hotels fine-tune room rates to match market conditions and guest preferences. Its platform is used in over 50 countries, helping properties stay competitive in a fast-paced industry.
Richard Valtr, Founder of Mews, highlighted the significance of real-time decision-making in today’s 24/7 booking environment. “Traditional revenue management systems often leave hoteliers making blanket price changes without precision. Atomize’s technology empowers hotels to act on predictive insights and market data, unlocking immense revenue potential,” Valtr shared.
Atomize’s RMS goes beyond standard pricing adjustments, offering:
Real-time dynamic pricing: Continuously updating room rates based on market demand, booking patterns, and competitor rates.
Granular room-level pricing: Allowing tailored pricing strategies for specific room types.
Multi-property and group pricing capabilities: Ensuring consistent yet market-aware pricing across multiple properties.
Automation with human control: Balancing powerful algorithms with the flexibility for manual input.
Chris Pedersen, CEO of Norway’s Kronen Hotel Group, called Atomize a game-changer for his business. “Its real-time rate suggestions have boosted our group’s RevPAR by 35% and saved us fifty hours of work per week. Pairing Atomize with Mews ensures we stay agile in a dynamic market while delivering exceptional guest experiences,” Pedersen said.
The integration of Atomize into the Mews platform marks a turning point for the hospitality industry. Matt Welle, CEO of Mews, emphasised the synergy between the two companies. “Since 2018, Atomize has been a key strategic partner. Together, we’ve empowered hundreds of customers to streamline both revenue and operations. This acquisition sets the stage for even greater innovation,” Welle stated.
Leif Jägerbrand echoed this sentiment, expressing excitement about the partnership. “By aligning our strengths, we can offer hoteliers a more holistic approach to revenue management and operations. This partnership is a significant step toward smarter, unified solutions for the industry,” he said.
The deal was facilitated by Mews Ventures and supported by legal counsel from the Eldison law firm. For the hospitality industry, the acquisition signals a shift toward integrated, future-ready technology. Alexander Edström, CEO of Atomize, sees this as a pivotal moment. “Uniting our revenue management expertise with Mews’ comprehensive platform creates endless possibilities for innovation. Together, we’re shaping the future of hotel technology,” Edström said.
As Mews and Atomize join forces, hoteliers can look forward to smarter, more scalable solutions designed to enhance both profitability and guest satisfaction. With this acquisition, the hospitality industry inches closer to a future where technology works seamlessly to meet the demands of an ever-evolving market.
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