Marriott International and Noble Investment Group have marked a major milestone in their long-standing partnership with the groundbreaking of their 10th StudioRes hotel, reinforcing the rapid growth of Marriott’s newest extended-stay brand. This latest development highlights the companies’ shared commitment to meeting the evolving needs of long-term travellers and scaling a resilient hospitality model across high-growth U.S. markets.
StudioRes, designed with smart functionality and fast-to-market efficiency, caters to professionals on assignment, relocating families, and mobile guests seeking consistency and comfort. The brand’s lean prototype is built to be easy to construct, operate, and replicate, making it ideal for today’s dynamic travel landscape.
“Breaking ground on our 10th StudioRes with Noble reflects both the rapid momentum of the brand and the strength of our two companies’ longstanding relationship,” said Noah Silverman, Global Development Officer, U.S. & Canada at Marriott International. “With Marriott’s distribution channels and the power of our 248 million Bonvoy members, StudioRes is uniquely positioned to drive performance and scale.”
“We are institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility, and how people stay,” added Mit Shah, CEO of Noble Investment Group. “This platform is built to deliver stable cash flow and long-term value.”
Meeting Demand for Flexible Stays
The extended-stay segment continues to surge, driven by rising workforce mobility and a shortage of long-term accommodations. StudioRes is Marriott’s answer to this demand, offering a branded solution that blends operational efficiency with guest reliability.
This groundbreaking follows the successful opening of the first StudioRes in Fort Myers, Florida, and contributes to a robust pipeline of over 50 signed projects, with approximately half already under construction.
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