Luxury travellers increasingly look for curated, immersive stays, hotels are rethinking how they package and sell experiences. Enter Dynamic Packages, the latest feature from Journey’s Hospitality Performance Platform, which is transforming the way hotels deliver and monetise personalised guest journeys.
With Dynamic Packages, guests can now book and schedule every element of their stay online, from spa rituals and chef’s table dinners to wellness sessions and local adventures. The platform integrates seamlessly with hotel systems including Opera Cloud, SevenRooms, and Journey’s own Experience Management System, ensuring real-time availability and frictionless scheduling.
“We built Dynamic Packages to solve one of the biggest friction points for hotels and guests,” said Simon Bullingham, CEO and Founder of Journey. “By automating experience scheduling at the point of booking, we’re giving hotel partners a smarter way to sell and a smoother journey for guests.”
Results That Redefine Hospitality
Hotels using Dynamic Packages have reported:
- Up to 95% increase in average order value
- Savings of 81 working days per year in manual coordination
- Enhanced guest satisfaction through seamless, self-serve booking journeys
Unlike traditional OTA bundles, which often shift complexity back onto hotel teams, Journey’s solution puts control in the hands of the hotel, allowing operators to tailor packages, manage inclusions, and optimise calendars, all while maintaining brand integrity and operational efficiency.
A Shift in Hospitality Ecommerce
This innovation marks a broader shift in luxury hospitality, from selling rooms to retailing the full guest experience. With Dynamic Packages, hotels can now offer spa retreats, gourmet escapes, and multi-day itineraries with complete confidence in availability and execution.
For guests, the experience is intuitive and empowering: no phone calls, no confusion, just a beautifully simple booking journey that reflects the quality and care of the stay itself.
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