In a significant move for both the hospitality and travel industries, LOTTE HOTELS & RESORTS has selected Sabre Hospitality’s SynXis Central Reservation System (CRS) as its primary reservation platform. This partnership marks a key step forward for the South Korean hotel group, known for its expansive luxury and business properties worldwide.
The transition to Sabre’s SynXis CRS aims to streamline LOTTE’s reservation processes, elevate retailing capabilities, and support its ambitious growth goals. By integrating this technology, LOTTE HOTELS & RESORTS expects to improve operational efficiency while offering more personalised and seamless experiences for its guests.
Jaehwan Kim, Chief DX Officer of LOTTE HOTELS & RESORTS, emphasised the importance of the move, saying, “We’re laser-focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality. This enhanced collaboration marks an exciting new chapter for us as we continue to expand our footprint and deliver exceptional luxury experiences across the globe.”
The SynXis CRS platform will enable LOTTE to offer a more seamless booking experience across its properties, which include 35 hotels in seven countries. Sabre’s advanced hospitality solutions, such as SynXis Retailing and SynXis Booking Engine, will play a pivotal role in LOTTE’s growth strategy by optimising direct bookings and enhancing visibility across multiple platforms.
Sabre Hospitality’s Senior Vice President, Frank Trampert, echoed this sentiment, saying, “This new agreement is a testament to our advanced technology, strong relationship, and deep market expertise. We’re delighted to expand our alliance with LOTTE HOTELS & RESORTS, helping them reach new markets and enhance their guests’ experiences.”
LOTTE’s diverse portfolio includes SIGNIEL, its premium landmark brand; L7 HOTELS by LOTTE, a lifestyle offering; and LOTTE City Hotels, designed for business travellers. This collaboration with Sabre is expected to provide LOTTE with the tools needed to meet the evolving needs of their guests, from family vacations to business stays and everything in between.
As LOTTE continues its international expansion, this partnership will help the brand strengthen its global presence while maintaining the exceptional service it is known for.
Subscribe to our newsletter below