Lighthouse, a leading commercial platform for the travel and hospitality industry, has announced the acquisition of The Hotels Network, a pioneer in marketing personalisation technology that drives growth in direct bookings for hotels.
This integration combines Lighthouse’s commercial intelligence platform with The Hotels Network’s AI-driven marketing technology, delivering a unified platform for pricing, marketing, and distribution decisions.
Advancing Direct Channel Growth
The acquisition introduces new capabilities to Lighthouse’s platform, allowing hotels to transform market intelligence into personalised guest experiences that boost direct revenue. The Hotels Network, which serves over 20,000 hotels across more than 100 countries, has a proven record of delivering an average 32% uplift in direct bookings for its partners.
Sean Fitzpatrick, CEO of Lighthouse, commented: “The Hotels Network has developed exceptional technology to optimise direct bookings through personalised marketing and conversion. By integrating their expertise with Lighthouse’s market demand and pricing data, we’re enabling hotels to tailor booking experiences that drive revenue through direct channels.”
Enhancing Digital Guest Experiences
As the ability to deliver personalised offers becomes central to commercial strategies, The Hotels Network offers a unique platform combining integrated pricing data, predictive personalisation, and cross-channel marketing tools. Using real-time behaviour analysis, predictive algorithms, and proprietary AI like KITT, hotels can attract, engage, and convert guests from their very first interaction.
Juanjo Rodriguez, Founder and CEO of The Hotels Network, shared: “Joining Lighthouse accelerates our mission of helping hotels maximise their direct channel potential. Our combined AI capabilities and commercial intelligence will empower hoteliers to enhance their direct booking strategies and capture more revenue.”
Expanding Lighthouse’s Commercial Platform
This acquisition further strengthens Lighthouse’s offering, which includes tools for pricing intelligence, business intelligence, benchmarking, and parity management. The addition of The Hotels Network ensures hotel operators can benefit from organised operations and improved guest engagement without the need for system overhauls.
By leveraging advanced marketing and analytics capabilities, Lighthouse and The Hotels Network are poised to redefine hospitality technology, enabling hoteliers to deliver exceptional digital experiences and optimise revenue. The partnership highlights Lighthouse’s commitment to investing in innovative solutions that meet the needs of hospitality commercial teams worldwide.
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