L’AZURE Hospitality has announced a strategic partnership with Shiji Group Enterprises, implementing their advanced Property Management System (PMS) across all L’AZURE properties in NEOM, Riyadh, and Dubai.
This collaboration marks a significant milestone in L’AZURE’s commitment to delivering seamless digital integration, operational excellence, and hyper-personalised guest journeys. Known for its ultra-luxury hotels and family-friendly resorts, L’AZURE Hospitality continues to align its growth with the Kingdom of Saudi Arabia’s Vision 2030, embracing innovation as a cornerstone of service.
Technology Meets Thoughtful Service
The Shiji PMS platform, renowned for its guest-centric architecture, enables hotels to create unified guest profiles, streamline operations, and deliver real-time personalisation. By integrating Shiji’s cloud-native solutions, L’AZURE properties will benefit from:
- Centralised guest data for curated experiences across multiple touchpoints
- Real-time analytics to inform operational decisions and revenue strategies
- AI-driven automation that enhances efficiency and reduces manual workload
- Scalable architecture to support future expansion and evolving guest expectations
“At L’AZURE Hospitality, we view technology as an extension of thoughtful service,” said Nuran Kilani, CHBA, Chief Operating Officer. “Partnering with Shiji Group empowers us to deliver smarter, more personalised journeys while enabling our teams to operate with elevated precision and agility.”
A Regional Transformation
With offices in Dubai and Riyadh, Shiji Group has been instrumental in transforming the hospitality landscape across the Middle East. Their PMS platform is already trusted by leading hotel groups and has powered over 90,000 properties globally. This partnership with L’AZURE Hospitality further solidifies Shiji’s role in shaping the future of luxury hospitality in the region.
The partnership of Shiji PMS across L’AZURE’s portfolio is expected to be completed by Q4 2025, with full integration into guest services, reservations, and back-of-house operations.
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