IHG Hotels & Resorts has officially debuted its newest lifestyle brand, Atwell, in Greater China with the opening of Atwell Suites Shanghai Wuning. Located in the bustling commercial hub of Wuning Road, the property marks a bold step forward in IHG’s expansion into the selected service lifestyle segment, offering a fresh take on modern hospitality for experience-driven travellers.
A Brand Built to “Inspire the Journey”
Atwell is designed for the “life-loving experience maximizer,” blending residential comfort with artistic flair. The brand’s philosophy centres on creating spaces that feel like home—yet offer the surprise and pleasure of something beyond it. Open layouts, vibrant colour accents, curated artwork, and thoughtfully designed essentials define the aesthetic, while smart technology enhances convenience.
“Travel is shifting from simple ‘destination check-ins’ to truly ‘living destinations,” said Daniel Aylmer, CEO of IHG Greater China. “Atwell was created to meet the evolving expectations of younger travellers seeking authentic, comfortable, and personality-rich experiences.”
Smart Living Meets Local Culture
Each of the 174 guestrooms at Atwell Suites Shanghai Wuning features multi-functional smart home systems, adjustable-height desks, heated towel racks, and smart screen casting. Select rooms include high bar seating for a cosy work-leisure blend. Details like hand-painted coffee cups, artisanal snacks, embroidered robes, and curated magazine corners elevate the guest experience.
Public spaces include:
- B.N.B Café: A semi-open terrace bistro serving baozi, noodles, and beer in a relaxed, street-facing setting
- Dialecte Boutique: A lifestyle store showcasing independent designers and eco-conscious products
- Social Hub: A multifunctional space combining laundry, fitness, seating, and gaming for everyday convenience
A Strategic Move in the Lifestyle Segment
Atwell strengthens IHG’s brand portfolio in Greater China, offering a “high-premium, low-cost” investment model backed by IHG’s global systems and the reach of IHG One Rewards, with over 145 million members. The brand is positioned to appeal to younger consumers who value individuality, design, and cultural connection.
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