IHG Hotels & Resorts has announced the U.S. development launch of Ruby Hotels, its 20th global brand and latest addition to its premium collection. With a strong foothold in Europe and a growing portfolio of 34 open or pipeline properties, Ruby now sets its sights on major U.S. urban markets, offering a stylish, efficient, and scalable solution for city-centre hospitality.
A Premium Brand for the Urban Micro Era
Founded in Germany in 2013, Ruby has built its reputation on soulful design, compact luxury, and turnkey development. The brand’s entry into the U.S. reflects IHG’s strategic ambition to expand in space-constrained urban markets, where Ruby’s flexible model—accommodating new builds, conversions, and adaptive reuse—offers a compelling proposition for owners.
“Ruby is a brand built for the future of hospitality,” said Jolyon Bulley, CEO, Americas, IHG Hotels & Resorts. “Its success in Europe speaks to the growing demand for flexible, lifestyle-focused hotels in highly traveled locations.”
Design-Led Comfort, Streamlined for Efficiency
Ruby’s guest rooms are standardized yet thoughtfully appointed, featuring:
- Cozy beds and premium finishes
- Rainfall showers and high-quality bath amenities
- Compact footprints that maximise space without compromising comfort
Public spaces are designed to foster community and creativity, with locally crafted interiors, 24/7 destination bars, and barista coffee stations that welcome both travellers and locals.
“Ruby empowers IHG to connect with a new type of traveler, the individualist who values soulful, character-driven premium stays at an affordable price point,” said Lauren Krostue, Vice President, Global Brand Management, Ruby.
Scalable Growth and Owner Appeal
IHG plans to grow Ruby to 120 global hotels within the next decade, and over 250 in the next 20 years. Owners benefit from:
- Access to IHG’s enterprise platform for distribution and technology
- Integration with IHG One Rewards, one of the world’s largest hotel loyalty programs
- A brand that balances distinctive identity with operational efficiency
Ruby’s U.S. debut signals IHG’s confidence in the urban micro segment, which continues to gain traction among travellers seeking authentic, design-forward stays in central locations.
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