IHG Hotels & Resorts, in partnership with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited (TITLE), has announced the signing of voco Phuket Bangtao, marking the brand’s debut in Phuket and its third signing in Thailand.
Scheduled to open in 2029, the 175-room property will be located in the upscale lifestyle destination of Bangtao Beach, offering guests a premium, unstuffy, and uplifting stay experience.
A Strategic Entry into Hospitality
This signing represents AssetWise’s first foray into the hospitality sector, aligning with its strategy to build a recurring income business and expand its lifestyle-led portfolio. The hotel will be situated just 30 minutes from Phuket International Airport, surrounded by top attractions like Porto de Phuket, Boat Avenue, and Laguna Phuket.
“We are thrilled to expand AssetWise’s portfolio into the hospitality sector for the first time,” said Paneeta Malaivongs, Deputy CEO of AssetWise. “Partnering with IHG allows us to bring world-class hospitality to one of Thailand’s most attractive destinations.”
Thoughtful Design Meets Premium Comfort
voco Phuket Bangtao will offer:
- 175 elegantly designed rooms and suites
- A restaurant, lounge and bar
- Swimming pool and fitness centre
- A spa for relaxation and rejuvenation
The hotel’s interiors will reflect voco’s signature style of modern yet infused with local character, including nature-inspired design elements and artwork that celebrate Phuket’s tropical charm.
“voco Phuket Bangtao will be a wonderful addition to our estate, strengthening IHG’s presence throughout the city,” said Bryan Chan, VP, Development South East Asia & Korea, IHG Hotels & Resorts.
Thailand: A Key Growth Market for IHG
With 40 open hotels across nine brands and 41 more in the pipeline, Thailand remains a strategic growth market for IHG. voco Phuket Bangtao joins the upcoming voco Bangkok Surawong, reinforcing voco’s position as IHG’s fastest-growing premium brand globally, with over 180 properties open or in development.
“Phuket is a globally recognised destination. Bangtao Beach, with its white sandy shores and rich lifestyle scene, is one of the island’s most beautiful areas,” added Suthinan Theparak, CFO of TITLE.
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