IHG Hotels & Resorts has announced a major expansion of its premium voco hotels brand in Mexico, signing six new properties in partnership with Alliance Hotels. Scheduled to open in 2027, the conversions will bring voco’s signature upscale experience to high-demand leisure and business destinations including Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo, adding 848 rooms to IHG’s growing footprint in the country.
This move reinforces voco’s position as one of IHG’s fastest-growing upscale brands, with flexible conversion standards and a robust global pipeline of 102 properties. The new hotels will undergo significant renovations to incorporate voco’s hallmarks, social spaces, warm service, and locally inspired design, offering guests a distinctive and welcoming stay.
“Mexico is an ideal fit for the voco hotels brand,” said Paul Adan, SVP of Development for Mexico, Latin America & the Caribbean at IHG. “This signing marks a significant step in our regional growth and our ability to offer greater choice nationwide”.
Highlights of the Six New voco Hotels
- voco Guadalajara Expo Area: 163 rooms across from Expo Guadalajara, tailored for meetings and events
- voco Cancun: 160 rooms with lagoon views, wellness amenities, and proximity to corporate hubs
- voco Nuevo Laredo: 120 rooms near the international bridge and major ports, ideal for trade and logistics travellers
- voco Torreon: 124 rooms serving the Comarca Lagunera’s industrial sectors, with full-service F&B and meeting spaces
- voco San Luis Potosi: 135 rooms in a key automotive hub, designed for international corporate guests
- voco Ciudad Juarez: 146 rooms near the U.S. Consulate, catering to manufacturing and government travellers2
Alliance Hotels described the transformation as a strategic opportunity to enhance visibility and value in competitive markets, combining local expertise with IHG’s global systems and loyalty network.
With conversions accounting for 57% of IHG’s global room openings in the first half of 2025, this expansion underscores the brand’s agility and appeal to owners seeking elevated returns and faster market entry.
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