IHG Hotels & Resorts has announced a strategic partnership with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited to introduce the voco hotels brand to Phuket. The new property, voco Phuket Bangtao, is scheduled to open in 2029, marking voco’s debut on the island and its third signing in Thailand.
A Premium Addition to Phuket’s Lifestyle Scene
Located in the heart of Bangtao, one of Phuket’s most vibrant and upscale beach destinations, voco Phuket Bangtao will offer:
- 175 elegantly designed rooms and suites
- A restaurant, lounge and bar
- Spa, swimming pool, and fitness centre
- Interiors inspired by local nature and tropical charm, reflecting voco’s signature style of modern comfort with character
Just 30 minutes from Phuket International Airport, the hotel will be surrounded by top attractions including Porto de Phuket, Boat Avenue, and Laguna Phuket, making it an ideal base for leisure travellers seeking both relaxation and convenience.
A Strategic Hospitality Debut for AssetWise
This project marks AssetWise’s first foray into hospitality, aligning with its strategy to build a recurring income business and expand its lifestyle-led portfolio. The partnership with IHG leverages IHG’s global brand strength and operational expertise to deliver a world-class guest experience.
“We are thrilled to expand AssetWise’s portfolio into the hospitality sector for the first time,” said Paneeta Malaivongs, Deputy CEO of AssetWise. “Partnering with IHG allows us to bring world-class hospitality to one of Thailand’s most attractive destinations.”
“voco Phuket Bangtao will strengthen IHG’s footprint in Phuket to 16 open and pipeline properties,” added Bryan Chan, VP, Development, South East Asia & Korea, IHG Hotels & Resorts.
Thailand: A Key Growth Market for IHG
With 40 open hotels across nine brands and 41 more in the pipeline, Thailand remains a strategic growth market for IHG. voco Phuket Bangtao joins the upcoming voco Bangkok Surawong, reinforcing voco’s position as IHG’s fastest-growing premium brand, with over 180 properties globally.
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