IDeaS, a SAS company and a global player in hospitality revenue management solutions, has announced a strategic partnership with Al Habtoor Palace in Dubai to implement its G3 Revenue Management System (RMS).
A Grand Partnership for Revenue Excellence
Nestled in the heart of Dubai along the Dubai Water Canal, Al Habtoor Palace is a beacon of luxury. As a member of the Legend Collection by Preferred Hotels & Resorts, the hotel boasts 182 elegantly designed guest rooms, 52 signature suites, exceptional dining experiences, and the award-winning Silk Spa.
The introduction of IDeaS G3 RMS marks a significant milestone for the hotel, equipping its revenue management team with cutting-edge tools to stay ahead in Dubai’s competitive luxury hospitality market.
Transforming Revenue Management with G3 RMS
The G3 RMS platform, powered by SAS High-Performance Analytics, offers advanced solutions that will enable Al Habtoor Palace to:
Refine Demand Forecasting: Real-time, highly accurate demand forecasts will provide insights at the room type and rate code levels, empowering the hotel to strategically capture the most profitable market opportunities.
Optimise Pricing and Inventory Controls: Dynamic recommendations from G3 RMS will ensure pricing and overbooking strategies are consistently aligned with market demand, maximising revenue per available room (RevPAR).
Leverage Strategic Simulations: The “What-if Analysis” tool allows the hotel to test various scenarios, such as inventory changes, and predict their impact on occupancy, demand, and revenue in real time.
Voices of Leadership
Ibrahim Saba, Principal Sales Director EMEA at IDeaS, expressed his enthusiasm for the partnership: “We are thrilled to collaborate with Al Habtoor Palace and bring our advanced technology to one of Dubai’s premier luxury hotels. This partnership underscores our commitment to helping clients achieve their strategic goals and drive exceptional commercial performance.”
Stefan Radstrom, Complex General Manager at Al Habtoor City, highlighted the system’s importance: “We’re delighted to integrate G3 RMS into our revenue operations. In a fast-paced, competitive market like Dubai’s, this technology will be pivotal in optimising our revenue potential and maintaining our edge in the luxury segment.”
A Regional Focus on Innovation
The partnership with Al Habtoor Palace reinforces IDeaS’ dedication to the Middle East’s thriving hospitality sector, where the company has been a trusted partner for over 20 years. Today, IDeaS supports over 130,000 rooms in the region, reflecting its growing influence in advancing revenue management practices. The rollout of G3 RMS at Al Habtoor Palace is currently underway, paving the way for a future of enhanced profitability and strategic growth for the iconic Dubai property.
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