Hyatt Hotels Corporation, Kiraku Inc., and Takenaka Corporation have announced the final close of the Atona Impact Fund, a ¥22 billion (approx. $149 million USD) real estate fund dedicated to developing and renovating luxury onsen ryokans under the Atona brand. This milestone marks a significant step in revitalising Japan’s regional hospitality landscape and scaling a modern interpretation of traditional Japanese inns for global travellers.
A Strategic Investment in Regional Japan
The Atona Impact Fund is designed to identify and invest in high-quality tourism assets that reflect the cultural richness of Japan’s countryside. With growing enthusiasm for domestic and inbound travel, the fund aims to foster sustainable development and long-term value creation in regional areas.
Initial investors included Hyatt, Kiraku, and Takenaka as General Partners. The final close welcomed additional capital commitments from:
- Aratama Corporation Co., Ltd.
- Cool Japan Fund Inc.
- Humble House Hotel Co., Ltd.
- MUFG Bank, Ltd.
- And other strategic partners2
About Atona: Tradition Meets Contemporary Luxury
Established in 2022 as a joint venture between Kiraku and a Hyatt affiliate, Atona Co., Ltd. is set to redefine the ryokan experience for sophisticated global travellers. Each Atona property will feature:
- 30–50 guestrooms
- Natural hot spring onsen facilities
- Open kitchen restaurants and bars showcasing seasonal ingredients
- Wellness experiences and curated regional activities
The brand blends Japanese cultural authenticity with modern comforts, supported by a team of seasoned professionals in international hospitality and regional development.
Future Expansion
Initial openings are planned in Yufu, Yakushima, and Hakone, with more locations expected to follow as the fund deploys capital across Japan’s most scenic and culturally rich destinations.
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