Hyatt Hotels Corporation announced today a landmark partnership with Lindner Hotel Group to debut the Me and All Hotel Flims in Switzerland’s Grisons Alps. This marks a significant milestone for the Me and All Hotels brand, as it ventures beyond Germany for the first time since becoming a standalone brand under Hyatt’s global Lifestyle portfolio.
Scheduled to open soon, Me and All Hotel Flims will be the fifth Hyatt-branded hotel in Switzerland. The property features 73 keys, with a mix of 47 guestrooms and 26 apartments, all set against the stunning alpine backdrop of one of Switzerland’s most beloved year-round destinations. Its prime location near the renowned Flims-Laax-Falera resort, known for its extensive ski slopes and mountain bike trails, makes it a prime destination for leisure travellers and corporate events alike.
A Bold Step in Expansion
“This hotel represents a significant milestone as Me and All Hotels’ first venture beyond Germany, marking an important step in Hyatt’s ambitious expansion plans for the brand,” said Michel Morauw, Managing Director North EAME, Hyatt. “True to the brand’s DNA, Me and All Hotel Flims will serve as a community hub in this vibrant mountain town.”
With six properties currently operating in Germany, the Me and All Hotels brand is poised for rapid growth in Europe. Known for its flexible design, community-centric approach, and lean operating model, the brand offers a versatile solution for both conversions and new builds across urban and resort locations.
An Elevated Alpine Experience
Me and All Hotel Flims is set to redefine hospitality in the region with its focus on immersive experiences, sustainable practices, and vibrant communal spaces:
Culinary Excellence: The hotel will feature an eclectic dining scene combining Swiss, Mediterranean, Lebanese, and Japanese cuisines, emphasising sustainable and locally sourced ingredients.
Dynamic Common Areas: A sun deck with breathtaking mountain views, après-ski entertainment with DJ sets, and interactive masterclasses will make the hotel a lively year-round destination.
Unique Entertainment: The in-house cinema, a multi-purpose venue with state-of-the-art technology, will host movie screenings, events, and meetings.
Wellness and MICE Offerings: The spa and fitness centre, spanning over 9,149 square feet, and flexible conference spaces, including a 1,442-square-foot meeting area, will cater to leisure and business travellers.
A Perfect Match for the Alps
Jörg Lindner, Chairman of the Supervisory Board of the Lindner Hotel Group, expressed his enthusiasm: “Our ambition has always been to see Me and All Hotels beyond Germany’s borders, and we’re thrilled that the brand’s first hotel to open since joining Hyatt will debut in Switzerland. This hotel will offer distinctive culinary experiences, vibrant public spaces, and entertainment options, all anchored by the community-focused spirit of the brand.”
Shaping the Future of Hospitality
“Me and All Hotel Flims exemplifies the brand’s conversion-friendliness, with remarkable flexibility to adapt to both urban and resort destinations to create a space where locals and guests can come together to connect,” said Briana Swift, RVP Development, Northern Europe, Hyatt.
The Me and All Hotel Flims marks the beginning of an exciting new chapter for Hyatt’s Lifestyle portfolio, offering a fresh take on alpine hospitality with its blend of modern convenience, community engagement, and sustainable luxury.
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