Hyatt Hotels Corporation has announced the opening of AluaSoul Sunny Beach, a 397-room resort on Bulgaria’s Black Sea coast. This latest addition to Hyatt’s Inclusive Collection is a seamless all-inclusive experiences, complementing existing Bulgaria properties like Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay, and AluaSun Helios Bay.
A Vibrant All-Inclusive Escape
Located between the Sunny Beach Promenade and Flower Street, AluaSoul offers direct access to lively nightlife, local shops, and the Blue Flag beaches of Bulgaria’s most popular seaside town. Guests can also explore the historic UNESCO-listed Nessebar, known for its cobbled streets and rich culture.
Modern Guestrooms & Premium Comfort
The hotel features 397 stylish rooms, many boasting panoramic Black Sea views equipped with.
- Complimentary Wi-Fi & air conditioning.
- Walk-in rainfall showers for a refreshing experience.
Diverse Culinary Experiences
AluaSoul Sunny Beach offers six restaurants and bars, catering to every taste:
- Mare Nubium – Elegant à la carte dining with hyper-local cuisine.
- Terra – Buffet-style international and local favourites.
- Jojo – Bold Asian fusion flavours.
- The Spot – A lively bar with live entertainment.
- Kentia Terrace & Agua Pool Bar – Offering healthy snacks and handcrafted cocktails.
Wellness & Activities
Guests can enjoy:
- Two outdoor pools, including a relaxation pool and an activities pool.
- Water sports, such as windsurfing, jet skiing, kayaking, and snorkeling.
- 24-hour fitness centre with floor-to-ceiling windows.
- Spa facilities, featuring a hot tub, sauna, steam room, sensation showers, and massage treatments.
Exclusive ‘My Favourite Club’ Perks
The My Favourite Club offers added convenience, including:
- Early check-in & late check-out.
- Reserved dining areas in select restaurants.
- Premium suites, such as the Double Superior Frontal Sea View, complete with upgraded amenities, a larger TV, and a bottle of red wine.
A Commitment to Unforgettable Experiences
Manuel Melenchon, Managing Director, South, EAME at Hyatt, shared: “Travelers continue to seek all-inclusive stays, and AluaSoul Sunny Beach offers relaxation, cultural connection, and seamless experiences.”
With this latest opening, Hyatt strengthens its presence in Europe, providing modern, immersive all-inclusive retreats in highly sought-after beach destinations.
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