Hyatt Hotels Corporation has unveiled ambitious plans to broaden its presence across Europe, Africa, and the Middle East (EAME), with its pipeline set to enter 13 new markets between 2025 and 2028. This marks an exciting chapter for Hyatt as it continues to bring its luxury, lifestyle, and all-inclusive hospitality to destinations where it currently has no presence.
This announcement follows a successful year in the EAME region. Hyatt’s Q3 2024 earnings report highlighted growth across key performance metrics, with RevPAR up by 12.1%, ADR by 5.8%, and occupancy climbing 3.8%. Resort properties in particular saw strong results, with Net Package RevPAR rising over 14%, largely driven by the Inclusive Collection properties in Spain, Greece, Portugal, and Bulgaria.
Mark Hoplamazian, President and CEO of Hyatt, expressed pride in the company’s growth: “Since 2017, we have expanded our global portfolio by nearly 90% to over 1,350 properties. The EAME region is thoughtfully adding hotels in markets that matter most to our guests, World of Hyatt members, and partners. This growth reflects our strength in delivering exceptional luxury, lifestyle, and all-inclusive experiences.”
New Markets and Exciting Openings
Hyatt’s EAME pipeline includes first-time entries into markets such as Estonia, Iceland, Romania, Cape Verde, and Mauritius, alongside high-profile openings like Park Hyatt Johannesburg, Andaz Lisbon, and Miraval The Red Sea. These projects are part of Hyatt’s plan to open 50 new luxury and lifestyle hotels globally by 2026.
As of September 2024, Hyatt’s portfolio in the EAME region includes over 200 properties and more than 45,000 rooms, a testament to the brand’s rapid growth since tripling its room count in Europe in just seven years.
Spain: A Star Market for Hyatt
Spain has emerged as a key growth market, with Hyatt’s portfolio expanding from four hotels in 2020 to 55 hotels by the end of 2024, offering over 14,500 rooms. This impressive growth has been driven by strategic acquisitions, including Apple Leisure Group, Standard International, and a joint venture with Grupo Piñero, which added five Bahia Principe properties to Hyatt’s Inclusive Collection.
Javier Águila, Group President EAME at Hyatt, highlighted Spain’s importance: “Spain remains our largest market in EAME, and we’re committed to expanding in leisure, luxury, and lifestyle destinations, from coastal towns to major cities.”
According to the UNWTO, Spain ranked as the world’s second-largest market for international arrivals in 2023, drawing 85.2 million visitors and generating $92 billion in tourism revenue. Upcoming openings include the much-anticipated Thompson Sevilla, bringing Hyatt’s iconic lifestyle brand to the historic city by 2026.
Leisure Growth Momentum in Latin America and the Caribbean
Hyatt is also focusing on Latin America and the Caribbean, where robust leisure travel and a joint venture with Grupo Piñero have added 21 Bahia Principe resorts to its Inclusive Collection. Iconic properties like Secrets Playa Mujeres Costa Mujeres and Hyatt Centric Santo Domingo have already enhanced the brand’s portfolio.
Looking ahead, notable openings in the Caribbean for 2025 include Hyatt Regency Panama City, Park Hyatt Los Cabos at Cabo del Sol, and Secrets Baby Beach Aruba, further cementing Hyatt’s position as a leader in luxury and all-inclusive hospitality.
With its bold expansion plans and commitment to offering world-class experiences, Hyatt continues to shape the future of hospitality, delivering tailored experiences to guests and strengthening its global footprint.
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