Hotel Communication Network (HCN) has announced the acquisition of Crave Interactive, a UK-based leader in digital guest experience solutions for luxury hotels. This strategic move expands HCN’s presence in the four and five-star hospitality sector, strengthening its commitment to cutting-edge in-room technology and AI-driven services.
A New Era in Luxury Hospitality Tech
Established in 2009, Crave Interactive has built a reputation for its innovative digital guest experiences, providing in-room tablets and AI-powered services to leading hotels, including MGM Resorts, Fairmont, and Hyatt. Their platform enhances guest interactions by enabling seamless access to:
- Hotel services and concierge.
- Personalized entertainment and digital menus.
- Smart room controls and interactive features.
Strategic Expansion & Industry Impact
With this acquisition, HCN strengthens its ability to deliver advanced digital solutions tailored for premium hospitality brands. The deal finalized for an undisclosed amount positions HCN to offer hotels greater flexibility, enhanced guest connectivity, and AI-powered personalization in their operations.
HCN’s leadership expressed enthusiasm about the collaboration, stating that the merger will accelerate digital innovation, ensuring that luxury hotels stay ahead in offering modern, tech-enhanced guest experiences.
Looking Ahead
As demand for seamless, AI-driven hospitality solutions continues to rise, this acquisition signals a new phase of digital transformation for high-end hotels worldwide. By combining Crave Interactive’s expertise with HCN’s established network, the partnership aims to redefine guest engagement and digital service delivery in premium hospitality.
This development reinforces HCN’s commitment to shaping the future of luxury hospitality, providing hotels with next-generation digital tools to enhance service, efficiency, and overall guest satisfaction.
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