Hilton has announced the signing of Spark by Hilton Ponce, marking the brand’s first-ever entry into the Caribbean and Latin America. Scheduled to open in late 2025, the hotel will bring Hilton’s premium economy offering to Puerto Rico’s second-largest city, reinforcing the company’s commitment to accessible, high-quality hospitality in emerging regional markets.
A New Chapter for Hilton in the Caribbean
Spark by Hilton is Hilton’s fastest-growing brand, with over 160 hotels opened globally in under a year and more than 190 in development. The Ponce property will be the first of its kind in the region, offering a conversion-friendly model that allows owners to quickly align with Hilton’s standards while minimising upfront investment.
“We built Spark by Hilton on the belief that simplicity is powerful,” said Alissa Klees, Global Brand Leader. “It’s designed to be easy to operate, easy to work in, and easy to stay at, making it ideal for markets like Ponce.”
Designed for Today’s Traveller
Located near Mercedita International Airport and Highway 52, Spark by Hilton Ponce will offer:
- 120 guest rooms with in-room refrigerators and high-speed Wi-Fi
- Complimentary breakfast served in a bright, multi-functional common area
- Meeting space for business travellers and small events
- An outdoor pool
The hotel’s design will reflect Spark’s signature style: streamlined furnishings, colourful accent walls, and communal spaces that encourage dining, working, and socialising.
“We’re proud to launch Spark in the Caribbean and Latin America,” said Pablo Maturana, VP Development, Hilton. “This milestone sets the stage for future brand debuts and strengthens Hilton’s presence in Puerto Rico.”
A Strategic Partnership
Spark by Hilton Ponce is owned by Ponce Resorts Inc. and will be managed by HI Development P.R. Corp, whose president Miguel Vega expressed enthusiasm for the collaboration.
“We’re excited to add Spark by Hilton to our portfolio. It’s a perfect fit for this location and for travellers seeking value without compromise.”
Expanding Hilton’s Regional Footprint
Hilton currently operates 10 hotels in Puerto Rico and plans to double its presence on the island within four years. Across the Caribbean and Latin America, Hilton manages approximately 290 hotels, with 145 more in development, underscoring its long-term commitment to the region.
Guests at Spark by Hilton Ponce will enjoy access to Hilton Honors, the company’s award-winning loyalty programme, offering exclusive benefits and seamless digital experiences.
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