Hilton has announced a major expansion of its partnership with Sun Group, one of Vietnam’s leading conglomerates, in a move set to transform the country’s hospitality sector. The agreement introduces five new properties and nearly 1,800 rooms, effectively doubling Hilton’s footprint in Vietnam and bringing several of its premium brands to the market.
The collaboration will see the debut of Conrad Hotels & Resorts, LXR Hotels & Resorts, and DoubleTree by Hilton in Vietnam, alongside an expanded presence of Hilton Hotels & Resorts. These additions will span key regions including Quang Ninh, Da Nang, and Phu Quoc.
Chris Nassetta, President & CEO of Hilton, emphasised the strategic importance of Vietnam in Hilton’s regional growth: “This collaboration brings together Hilton’s globally-recognized brands and Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travellers.”
Sun Group Chairman Dang Minh Truong echoed the sentiment, stating, “This strategic partnership with Hilton reflects our commitment to redefining Vietnam’s tourism landscape. Together, we will create destinations that unite cultural authenticity, natural beauty, and global standards of hospitality.”
Among the five new properties:
- LXR Hotels & Resorts Da Nang Riverside will offer an 80-room luxury retreat on Đảo Xanh island alongside service with immersive cultural experiences.
- Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by Hilton Phu Quoc will anchor a major hospitality precinct developed for the 2027 APEC Economic Leaders’ Meeting, delivering 1,500 rooms tailored for high-profile events and leisure travellers.
- Hilton Quang Hanh Onsen Resort, opening by the end of 2025 near Ha Long Bay, will feature 216 rooms and villas focused on wellness, including mineral baths and a holistic spa.
With these additions, Hilton’s development pipeline in Vietnam grows from 16 to 21 properties, solidifying its position as a key player in the region. Alan Watts, President of Hilton Asia Pacific, noted, “This signing reflects our ongoing commitment to the market and its importance as a strategic growth driver for our expansion across Asia Pacific.”
Subscribe to our newsletter below