In a bid to redefine the guest experience through wellness and convenience, Hotel Onyxen in Gothenburg is introducing a new service: guests can now borrow workout clothes, making it easy to keep up with fitness routines, whether at the hotel, outdoors, or at the celebrated Spa & Lifestyle Club Hagabadet, where complimentary access is included in the stay. This initiative, set to launch in November, underscores the hotel’s mission to blend service, health, and hospitality seamlessly.
Hotel Onyxen, a boutique property with just 34 rooms, has long been a cherished spot for travellers seeking both modern comforts and timeless charm. Its central location in Gothenburg offers guests the lively energy of the city while the hotel’s calm ambiance provides a relaxing retreat. With personalised service and a “home away from home” feel, Hotel Onyxen has consistently been a favourite for visitors who seek comfort and style.
Helene Johansson, Wow Experience Manager and owner of Hotel Onyxen, shares her enthusiasm for the new service. “We have always aimed to exceed our guests’ expectations, and this expanded service is a natural step to strengthen our position as a premier boutique hotel in Gothenburg. With this solution, I am confident our guests will have a ‘wow’ experience,” she says. Johansson believes the option to borrow workout clothes will make travel more convenient for guests, providing a thoughtful touch that resonates with the hotel’s wellness-focused ethos.
The partnership with Gympak, a wellness company supplying workout attire for hotel guests, aligns seamlessly with the wellness values of Onyxen and the Johanssons’ renowned spa brand, Hagabadet. For Jone Sølvik, CEO of Gympak, the collaboration is a natural fit. “We are incredibly excited and proud to partner with Hotel Onyxen to offer their guests a unique wellness experience. We strongly believe that physical well-being and mental health go hand in hand, and our partnership allows guests to stay active and healthy even during their hotel stay,” Sølvik notes.
The Johanssons are no strangers to health and hospitality innovation. Helene and Pelle Johansson, who have been instrumental in revitalising the Hagabadet wellness brand, recently transitioned to sole ownership of Hotel Onyxen, as well as an upcoming boutique hotel located in the historic Polish House, scheduled to open in 2026. With deep roots in Gothenburg, the Johanssons have focused on preserving the city’s history through meaningful hospitality, breathing new life into iconic spaces to create what Helene describes as “unique offerings with a soul.”
This wellness-first approach traces back to Helene’s early days at Hagabadet, which she joined in 1996, recognising its potential as a wellness sanctuary. Since then, Helene and Pelle have transformed Hagabadet into a sought-after wellness destination with three award-winning lifestyle clubs. Their signature mix of health, relaxation, and unforgettable guest experiences has helped shape Gothenburg’s hospitality landscape, setting new standards for wellness integration in hotels.
In the spirit of thoughtful expansion, the Johanssons’ latest wellness-inspired addition to Hotel Onyxen highlights their dedication to elevating each stay. “It’s about creating a sense of care, where every detail is thoughtfully considered,” Helene remarks. As Onyxen continues to evolve, it reinforces its commitment to delivering memorable guest experiences that go beyond traditional hospitality and inspire well-being.
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