Swedish wellness leader Gympak, known for its cutting-edge fitness gear, app-based workouts, and wellness apparel, is expanding into the Middle East and Africa. The move follows a new partnership with M24 Solutions International FZCO, based in Dubai, aimed at bringing Gympak’s advanced health and fitness offerings to hotels, resorts, and spas in these dynamic regions.
Scot Jeffers, a seasoned sales leader with extensive experience in brand development, has been appointed to oversee Gympak’s expansion. Jeffers, based in Dubai, will lead efforts to bring Gympak’s innovative wellness solutions to hospitality venues, a step he views as a chance to elevate guest experiences. “I’ve been following Gympak’s journey and am thrilled to join. The Middle East and Africa markets hold immense potential, and I’m excited to help hotels enhance guest experiences with Gympak’s innovative offerings,” he shared.
Scot Jeffers, Marketplace Development Director, Middle East and Africa, Gympak
This partnership is a significant milestone for Gympak, a company that has seen growing interest from international clients in both the wellness and hospitality sectors. Jone Sølvik, CEO of Gympak, emphasised the importance of this expansion. “Scot Jeffers brings extensive sales experience across brand and commercial sectors and a deep understanding of customer needs. His commitment to growth and building strong customer relationships aligns seamlessly with Gympak’s mission. We’re confident Scot and his team will make a substantial impact in these new regions.”
According to Sølvik, Gympak is experiencing rising demand for its wellness products globally. “We’re seeing significant interest from both potential customers and companies eager to represent us,” Sølvik said. “Expanding globally is thrilling, but our commitment to our existing customers remains unwavering. It’s essential we continue evolving to meet their needs.”
Jone Sølvik, CEO Gympak
Gympak currently offers three primary products tailored for hotels, gyms, sports clubs, and businesses, with plans for more. Looking ahead, the company is focused on expanding its product range to include mental health initiatives and new apparel packages-a response to feedback from their dedicated customer base. “Our customers have been highly supportive and are asking for new products and services. We’re excited to announce that mental health initiatives will be our next focus,” Sølvik noted.
With this strategic entry into the Middle East and Africa, Gympak aims to reshape wellness in hospitality, enhancing guest experiences with solutions designed for modern health and well-being needs.
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