Sustainable consumer products company Grove Collaborative has joined forces with Crescent Hotels & Resorts to launch a pilot program aimed at reducing plastic waste and catering to eco-conscious travellers. The initiative, called the Beyond Plastic Stay, offers hotel guests a more environmentally friendly stay by integrating sustainable products and practices at select properties across the U.S.
Driven by the rising demand from travellers looking to minimise their environmental footprint, the partnership highlights a growing shift in the hospitality industry toward sustainability. Camille Garcia, Crescent’s corporate director of marketing, explained that the collaboration was born “out of a need to educate guests about the sustainable products available today while supporting Crescent Hotels & Resorts’ efforts to make the hospitality industry more sustainable-starting with their own managed properties.”
How It Works: An Eco-Friendly Option for Guests
Guests booking a stay at participating Crescent Hotels & Resorts properties can opt for the Beyond Plastic Stay, available as a booking option for an additional $50. Once selected, travellers receive information about the program during the booking process and at multiple touchpoints, such as confirmation emails and in-room displays. The aim is to educate guests not only about the sustainable products featured during their stay but also to inspire “sustainable swaps” they can make in their everyday lives.
Sustainability in Action: From Guest Rooms to Back of House
The partnership transforms the guest experience from check-in to check-out with a suite of sustainable products. In-room, personal care and home essentials from Grove Co., Alpine Provisions, and Plant Therapy prioritise refill systems and eco-friendly packaging like bamboo paper, significantly reducing the environmental impact of the stay.
Meanwhile, back-of-house operations and public spaces at these hotels will use Grove Co., For Good, and Seventh Generation cleaning products, ensuring that even housekeeping and guest prep are more eco-conscious. Additionally, guests can purchase personal care products from brands such as Spinster Sisters and The Humble Co. at hotel sundry shops, offering a sustainable solution if they forget any essentials.
Plastic Reduction: Small Changes, Big Impact
One of the most significant aspects of the Beyond Plastic Stay program is its potential to drastically cut down on plastic waste. By using refillable products and opting for sustainable packaging over single-use plastic, each guest stay eliminates the equivalent of 50 single-use plastic water bottles. Grove Collaborative calculates this impact by comparing the amount of plastic used in conventional products to that in their reduced-plastic alternatives.
To enhance the guest experience, QR codes in the rooms allow guests to learn more about the sustainable products they’ve encountered, and a follow-up email after check-out will recap the stay and highlight the eco-friendly items used.
As Crescent Hotels & Resorts and Grove Collaborative push to reshape the future of hospitality, this partnership is a promising step toward reducing the industry’s environmental footprint while educating and empowering travellers to make greener choices both on the road and at home.
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