In a transformative move for the hospitality sector, GraceSoft, Urban Park Hotel Collection, and LodgeTender have joined forces to create the world’s largest independent hotel service and membership network. Together, they now support over 2,000 independent hotels globally, offering cutting-edge technology, expert consulting, and an innovative non-franchise membership model.
This partnership marks a significant shift in the independent hospitality landscape, equipping smaller hotels with tools and resources previously reserved for major franchise chains. The alliance promises to empower hoteliers to thrive while preserving their unique character in an increasingly competitive market.
Empowering Independence
The collaboration offers an integrated suite of solutions designed to address the unique challenges faced by independent hotel owners. From sophisticated property management systems and dynamic booking engines to revenue optimisation strategies and distressed property recovery consulting, this partnership provides independent hoteliers with everything they need to succeed.
Gideon Stanley, CEO of GraceSoft, explained: “Our mission is to equip independent hoteliers with top-tier resources and technology, enabling them to compete with major brands while maintaining their distinctive identities. With this portfolio collaboration, we’re bringing together over 2,000 hotels to enhance efficiency, elevate guest satisfaction, and boost profitability.”
Revolutionary Membership Model
Urban Park Hotel Collection, a division of Urban Park Hotels LLC, leads the charge with its unique non-franchise membership model. Now the largest independent hotel flag in the United States, Urban Park boasts over 2,000 members worldwide. This model provides franchise-level support at a fraction of the cost, allowing hotels to retain their individuality while benefiting from collective strength.
Membership includes access to operational systems designed for ownership-focused efficiency, bridging the gap between independence and corporate-level resources.
Comprehensive Hotel Technology
GraceSoft and LodgeTender contribute advanced technological solutions, including property management systems, booking platforms, and channel management tools. These innovations optimise reservations, implement dynamic pricing strategies, and enhance online visibility, helping independent hotels to stand out in crowded markets.
A New Era for Independent Hospitality
By combining expertise across technology, branding, and consulting, this alliance establishes a robust support system for independent hoteliers. The partnership positions itself as a leader in fostering sustainable success for hotels seeking to maintain their authenticity while leveraging industry-leading solutions.
As the hospitality industry continues to evolve, this groundbreaking collaboration sets a new standard for empowering independent hotels, ensuring they remain competitive, profitable, and true to their unique identities.
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