Located in the heart of Wellington’s central business district, Gilmer Apartment Hotel has reported significant gains in direct bookings and operational efficiency following its partnership with STAAH, a global hospitality technology provider. The move has enabled the hotel to streamline rate management, enhance its digital booking journey, and improve visibility across Google and GDS platforms.
Offering modern serviced apartments with kitchenettes, in-room laundry, on-site parking, and complimentary gym access, Gilmer caters to business travellers seeking comfort and independence. But as guest expectations evolved, the hotel recognised the need for a more intuitive and scalable tech solution.
“Managing availability and rates across multiple OTAs was time-consuming and often inconsistent,” said Steffen Dittrich, Gilmer Apartment Hotel. “Our previous system wasn’t helping us convert visitors into guests.”
A Smarter, Seamless Booking Experience
The switch to STAAH delivered immediate benefits:
- A mobile-responsive booking engine that improved website conversions
- Competitive GDS integration for broader global reach
- Smart Pricing tools for dynamic discounts and targeted offers
- Google Hotel Ads integration, enabling direct bookings from search results
Since adopting STAAH, Gilmer has seen:
- Fewer booking errors and improved rate control
- Reduced manual workload through better OTA integration
- Sustained growth in direct bookings and online visibility
“STAAH has helped us work smarter, not harder,” added Dittrich. “Their support is responsive, and they genuinely listen to partner feedback.”
With four years of success behind them, Gilmer Apartment Hotel continues to refine its digital strategy, proving that smart technology and thoughtful service go hand in hand.
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