In response to the growing demand for health-conscious travel experiences, Freys Hotels in Stockholm has introduced an innovative wellness initiative aimed at making fitness more accessible for its guests. The hotel now offers Gympak’s gym bags, which can be borrowed, rented, or purchased-perfect for travellers wanting to maintain their workout routines without the hassle of packing gym clothes.
Prioritising Guest Wellness
The demand for wellness services in the hospitality industry has skyrocketed as travelers increasingly prioritise their health and well-being. Freys Hotels, renowned for its elegant charm and impeccable service, has positioned itself at the forefront of this trend.
“We understand that many of our guests lead active lifestyles and may not always have the space or foresight to pack workout gear,” said Sara Johansson, Sales and Marketing Manager at Freys Hotels. “With Gympak’s gym bags, we’re removing barriers and making it easier for guests to stay active while enjoying their stay. This is about creating a seamless, memorable experience for our visitors.”
Sara Johansson, Sales and Marketing Manager, Freys Hotels
The wellness offering complements the hotel’s existing amenities, which include a gym and sauna. Together, they form a holistic approach to guest care, emphasising health, relaxation, and convenience.
Collaboration with Gympak
Freys Hotels has partnered with Gympak, a company renowned for its practical and portable fitness solutions. The gym bags, which include essential workout gear, are designed to meet the needs of modern travellers.
“We are thrilled to collaborate with Freys Hotels, a leader in Stockholm’s hospitality scene,” said Jone Sølvik, CEO of Gympak. “This partnership is a testament to the increasing importance of wellness in the travel industry. By offering our gym bags, Freys Hotels is helping guests stay fit and prioritise their well-being wherever they go.”
A Broader Wellness Movement
Freys Hotels’ new wellness initiative reflects a larger trend sweeping through the hospitality sector. Hotels worldwide are integrating health-focused services to cater to an increasingly wellness-oriented clientele. By offering flexible fitness options like Gympak’s gym bags and on-site wellness facilities, Freys Hotels aims to provide an experience that balances relaxation with an active lifestyle.
Whether guests choose to utilise the gym and sauna on-site or take their workouts beyond the hotel, Freys ensures they have the tools they need to stay healthy and energized. For those inspired by their stay, the option to purchase the gym bag offers a way to bring a piece of the experience home. With this innovative concept, Freys Hotels reinforces its reputation for exceptional guest service while setting a new standard in wellness hospitality.
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