In a forward-thinking partnership, Four Seasons Hotels and Resorts has teamed up with Lucid Group, Inc., the maker of cutting-edge electric vehicles, to offer guests a sustainable and luxurious travel experience. This collaboration blends the world-class service of Four Seasons with Lucid’s advanced electric vehicles, reflecting both companies’ commitment to environmental responsibility and their guests’ desire for unique, eco-friendly experiences.
As part of this initiative, guests at select Four Seasons properties will have access to several exclusive offerings. These include the opportunity to reserve a Lucid vehicle for complimentary driving experiences, giving guests the freedom to explore nearby attractions at their leisure. Concierge teams will even provide curated route maps, guiding guests to the best sights and experiences in the area.
For those preferring to relax in the passenger seat, Four Seasons will also offer chauffeured Lucid house cars, ensuring guests can travel in style and comfort. Additionally, Lucid is supplying electric vehicle charging stations at participating properties, compatible with all electric vehicle types, making it easier for both hotel guests and local EV owners to charge their vehicles.
Marc Speichert, Executive Vice President and Chief Commercial Officer at Four Seasons, expressed excitement about the partnership. “At Four Seasons, we are always seeking ways to offer our guests the very best in service and innovation. Partnering with Lucid allows us to bring a sustainable luxury experience that complements our guests’ desire for flexibility and adventure.”
Lucid CEO Peter Rawlinson highlighted the alignment between the two brands. “The Lucid Air is designed with elegance, precision, and unmatched driving performance. Through this partnership, guests at Four Seasons will now have the opportunity to enjoy an elevated travel experience, with the world’s most advanced electric vehicle at their disposal.”
The partnership will first launch this fall at Four Seasons properties in the U.S., with plans to expand across North America, Europe, and the Middle East in the coming months. By blending luxury and sustainability, Four Seasons and Lucid are setting a new standard for eco-conscious travel.
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