Focus Group, one of the UK’s leading independent providers of business technology and connectivity solutions, has unveiled Focus WiFi Intelligence, a new digital engagement platform under its specialist division, Focus on Hospitality. Designed to elevate hotel WiFi from a basic utility to a strategic asset, the platform enables hospitality businesses to capture guest data, personalise experiences, and drive direct bookings, all through a branded, seamless login interface.
Turning WiFi into a Marketing Powerhouse
In today’s competitive hospitality landscape, understanding the guest journey is essential to building loyalty and boosting profitability. Focus WiFi Intelligence allows hotels to transform their existing WiFi infrastructure into a GDPR-compliant data capture tool, integrating with leading CRM, PMS, and marketing platforms such as Revinate, Klaviyo, HubSpot, and Mailchimp. More integrations are already in development.
“Hotel operators need more than just fast WiFi,” said Alessandra Leoni, Head of Hospitality at Focus Group. “They need data, insights, and engagement tools that align with commercial goals. Focus WiFi Intelligence turns every guest login into a meaningful touchpoint.”
Key Features and Benefits
- Real-time data capture including email, access frequency, and session duration
- Customisable branding for seamless guest login experiences
- Guest segmentation tools for loyalty campaigns and upsell promotions
- Portfolio-level analytics for multi-property insights
- Secure cloud infrastructure built for scalability and ease of deployment
By embedding guest engagement into everyday infrastructure, the platform helps hoteliers unify guest profiles, personalise interactions, and optimise service offerings, all while increasing commercial value.
A Strategic Addition to Focus Group’s Hospitality Portfolio
The launch of Focus WiFi Intelligence reinforces Focus Group’s commitment to hospitality innovation. It joins a robust suite of solutions that includes voice, cloud infrastructure, cybersecurity, IoT, and IT management, all tailored to the unique needs of the hospitality sector.
Focus WiFi Intelligence is now available to all Focus Group hospitality clients and is compatible with existing WiFi and connectivity solutions provided by the company.
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