Flywire Corporation, a global payments enablement and software company, has announced its acquisition of Sertifi, a specialist hospitality software and payments platform, in a $330 million deal. The move is set to enhance Flywire’s travel payments business by introducing a new product category that has already gained significant traction with some of the world’s largest hotel brands.
A Strategic Expansion into Hospitality Payments
With a strong track record of digitising hotel workflows-particularly in event and group booking sales-Sertifi provides a solution that Flywire plans to scale globally. Sertifi’s platform integrates seamlessly with major Catering and Property Management Systems, including Amadeus’s Delphi, Salesforce, Oracle’s OPERA Cloud and OPERA 5, and Infor, making it a valuable addition to Flywire’s portfolio.
The acquisition gives Flywire immediate access to new hospitality subsegments, strengthening its position within the global travel industry. Sertifi has already established itself as a trusted provider to both international hotel chains-including Marriott, Hilton, and Hyatt-as well as luxury independent hotels such as Sage Hospitality Group and Corinthia Hotel, London.
Enhancing Efficiency and Security in Hotel Payments
Sertifi’s SaaS platform enables hotels to digitally sign contracts, exchange payment details securely, and process payments in full compliance with industry regulations. By streamlining event bookings and payment workflows, the platform empowers hotel sales teams to work more efficiently, improving both revenue potential and customer experience.
Mike Massaro, CEO of Flywire, described the acquisition as a pivotal moment for the company’s travel division: “The acquisition of Sertifi represents an exciting next phase of growth for our Travel vertical, where our deep industry expertise and global footprint continue to be key differentiators. By expanding into a large new subsegment of the hospitality industry with strong ecosystem alignment, and gaining a software solution in the early stages of its payments monetisation journey, we are unlocking new growth and innovation opportunities for Flywire.”
Driving Innovation and International Growth
Flywire sees great potential in leveraging its global go-to-market strategy and partnership expertise to accelerate Sertifi’s growth on an international scale. With hotel event bookings on the rise, the demand for efficient, integrated solutions is greater than ever. Sertifi’s deep integrations with hotel Property Management Systems put it in a prime position to act as both a revenue-maximising tool and a technology partner for further innovation in the hospitality industry.
By bringing Sertifi under its umbrella, Flywire is reinforcing its commitment to delivering seamless, technology-driven payment solutions tailored to the unique needs of the hospitality sector. As hotels continue to digitise their operations, the combination of Flywire’s travel payments expertise and Sertifi’s hospitality-focused technology is expected to drive meaningful advancements in the way hotels manage bookings, payments, and customer interactions worldwide.
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