Flexkeeping, the hotel operations platform trusted by top hospitality brands, has successfully implemented its Automated Services engine across the entire portfolio of Valamar, Croatia’s largest tourism company.
This full-scale deployment marks a significant milestone in the evolution of hotel service automation, enabling Valamar to deliver tailored guest experiences at scale while streamlining internal workflows.
Seamless Integration with OPERA for Real-Time Service Delivery
At the heart of this transformation is Flexkeeping’s direct integration with OPERA, the industry-standard property management system. This connection allows guest preferences, service triggers, and special requests to be automatically communicated across departments, from housekeeping and front office to food & beverage, ensuring consistent, timely, and personalised service delivery without manual coordination.
Whether it’s preparing a room with specific amenities, adjusting check-in protocols for VIP guests, or fulfilling dietary requests in advance, the system ensures that every detail is captured and executed with precision.
“Personalisation isn’t just a luxury anymore, it’s an expectation,” said Tamara Hrvatin, Room Division Director at Valamar Riviera d.d. “Our goal is to deliver this at scale without compromising on quality or consistency. Automated Services makes that possible.”
A Scalable Framework for High-Touch Hospitality
Flexkeeping’s automation engine empowers Valamar to:
- Reduce operational friction by eliminating repetitive manual tasks
- Enhance cross-departmental coordination with real-time task updates
- Improve guest satisfaction through proactive, personalised service
- Optimise resource allocation by automating routine service flows
This rollout positions Valamar at the forefront of tech-enabled hospitality, where operational efficiency and guest delight go hand in hand.
“With evolving guest expectations, automation is no longer a back-end convenience, it’s a front-line advantage,” noted a Flexkeeping spokesperson. “This partnership with Valamar demonstrates how smart technology can elevate hospitality without losing its human touch.”
Flexkeeping’s rollout across Valamar’s entire portfolio underscores a shared vision: delivering high-touch hospitality at scale with the power of smart automation. By turning routine tasks into seamless workflows and personal requests into consistent service, this partnership redefines what operational excellence looks like in modern hospitality.
With guest expectations rising and efficiency more important than ever, Flexkeeping and Valamar stand as a blueprint for how technology and human service can evolve together, without compromise.
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