Fairmont Hotels & Resorts, part of Accor’s global luxury portfolio, has launched a captivating new experience: the Disappearing Bar, a fleeting pop-up concept designed to surprise and enchant guests in hidden, rarely accessed spaces across its global properties. The initiative is part of Fairmont’s “Make Special Happen” campaign, which celebrates the brand’s legacy of creating extraordinary moments.
First Stop: Fairmont Royal York, Toronto
Launching this September, the inaugural Disappearing Bar will appear atop the historic Fairmont Royal York, located beneath its iconic neon red sign. This rooftop, typically closed to guests will host an intimate 60-minute experience for just 20 attendees per session. Highlights include:
- GREY GOOSE Vodka martini cocktails, handcrafted for the occasion
- Dessert bites paired with sweeping skyline views
- Live music and immersive soundscapes by Devialet, Fairmont’s new audio partner
- Event highlight gallery to relive the evening’s magic
Tickets are priced at $96++ CAD, a nod to the hotel’s 96-year heritage, with two time slots available across four dates in September.
A Global Journey of Ephemeral Elegance
Following its Toronto debut, the Disappearing Bar will travel to select Fairmont destinations worldwide, each tailored to reflect the local spirit and setting. Upcoming stops include:
- The Savoy, London – blending British sophistication with hidden glamour
- Fairmont The Palm, Dubai – offering Arabian elegance with a twist
- Fairmont New Orleans – a pre-opening preview infused with Southern charm
“Fairmont hotels are social epicenters where history is made every day,” said Omer Acar, CEO of Fairmont Hotels & Resorts. “The Disappearing Bar is a celebration of those fleeting, unforgettable moments that define our brand.”
GREY GOOSE Vodka: Elevating the Experience
As the exclusive spirits partner, GREY GOOSE brings its signature French sophistication to the bar’s cocktail menu. Each martini is crafted to evoke timeless elegance, encouraging guests to savour the moment and make time wait.
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